Swedish Sensory Marketing

I have earlier written about sensory branding (the use of all five senses in marketing campaigns), and now there is a Swedish book on this topic. I got my hands on "Sinnesmarknadsföring" ("Sensory Marketing") yesterday, and I'm really looking forward to reading it. The book is written by Bertil Hultén, Niklas Broweus and Marcus van Dijk, and it was voted Swedens best marketing book of the year in 2008, so I can't wait!

P.S. (They have also translated the book to English)

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