True Blood Guerrilla

I ran across this inventive guerrilla campaign for True Blood season 2 (in Sweden the series apparently airs on Canal+).

This lightboard is at a bus stop, and the picture of this guy is advertising some shopping mall. Oddly enough I didn't even check what mall, I was just so amused by the True Blood campaign... Anyway, someone attached a transparent sticker to the guys neck, making it look like he's been bitten by a vampire. There is also text saying "True Blood, season 2, Wednesdays at 20.00, Canal+". I liked it and it made me smile! :)

The show has been aired since September though, and I wonder if I'm just slow on noticing the campaign, or if Canal+ needs more wievers?

An older blog post about True Blood can be found here.

Paint, or insurance, anyone?

I stumbled across this lovely guerrilla/ambient marketing campaign for Nationwide insurances, called "Life comes at you fast". The campaign is quite old, from 2007 or so, but I think it's really funny so I decided to feature it anyway.

I found a post about it at adsoftheworld.com, and that's also from where I borrowed the picture.

The agency who created the campaign was TM Advertising, in Texas.

This ad cost nothing

Marketing agency The Via Group donated a guerrilla campagin to The Salvation Army in Portland, Oregon. They used local businesses, and the campaign was known as "This ad cost nothing". The campaign site can be found here. (Picture borrowed from the site.)

The campaign was quite inventive and cute, and the agency embraces one of the trends that is growing bigger and bigger; CSR, Corporate Social Responsability.

An article in English, from Springwise, and an article in Swedish, from CSR i praktiken.

And by the way, The Via Group probably has the coolest tagline ever: "The difficult we do immediately. The impossible will be done by Thursday." I love it! :)

Ambient marketing

I found this blog: Crooked Brains, where they have lot's of interesting marketing blog posts and also lot's of not so much interesting, but even so, sometimes hilarious, blog posts with cats that look like Hitler.
Anyway, this post was of particular interest for me, since it has lot's of funny examples of ambient/guerrilla marketing. Check it out!

Shame on me!

I'm not thoroughly updated! Miami has a new website design and a blog! Check them out! NOW! It's an order! ;)
I love their website design so much! It really makes me long for sugary breakfasts at American 50's style café Egg & Milk in Göteborg (no website, but contact information can be found here).

Swedish Guerrilla Marketing blog (My Quest)

Yay! I found this blog: Icke-traditionella medier (translates: non-traditional media) that has posts about, yes, you guessed; non-traditional media, such as guerrilla marketing and ambient media. The blog is in Swedish, but contains lot's of pictures and film clips. It's hosted by a communication agency in Malmö; Crowd, and from what I can read on their webpage, they do quite a lot of guerrilla marketing campaigns. Me like!

Well, Crowd did a mini campaign together with one of my favourite agencies; Miami. It was during Eventdagarna, a Swedish fair for, amongst others, event agencies. The fair had the subject of "Event Marketing", and neither Crowd nor Miami attended. They sprayed water logos on and around the fair area, stating "Guerrilla and ambient are not events", in order to make a statement that they would have liked to have representatives from guerrilla agencies there, and that maybe the fair should not have been called Eventdagarna (The Event Days). Read an article about the campaign, from Dagens Media here.

I do agree that guerrilla and ambient are not events, BUT I do firmly believe that you might need to incorporate many different parts of different media in order to get a campaign that reaches your target group to a full extent. It is normally not enought to just buy an ad in a magazine or newspaper, you need to follow up with TV, maybe radio, a few events and maybe som attention-creating guerrilla actions.

Another guerrilla/ambient marketing blog

Through twitter I found some new interesting stuff. Check out Mastercom advertising and communication blog here!

Guerrilla marketing = ambient marketing?

I came across a new term today, that I haven't heard before: ambient marketing.

Just for me not to forget: amibent media @ Wiki, and a very interesting definition from Google answers. It touches ambient marketing, viral marketing and roach bait (which I hadn't heard of before either).

To be investigated further within the near future...