Swedish Guerrilla Marketing blog (My Quest)

Yay! I found this blog: Icke-traditionella medier (translates: non-traditional media) that has posts about, yes, you guessed; non-traditional media, such as guerrilla marketing and ambient media. The blog is in Swedish, but contains lot's of pictures and film clips. It's hosted by a communication agency in Malmö; Crowd, and from what I can read on their webpage, they do quite a lot of guerrilla marketing campaigns. Me like!

Well, Crowd did a mini campaign together with one of my favourite agencies; Miami. It was during Eventdagarna, a Swedish fair for, amongst others, event agencies. The fair had the subject of "Event Marketing", and neither Crowd nor Miami attended. They sprayed water logos on and around the fair area, stating "Guerrilla and ambient are not events", in order to make a statement that they would have liked to have representatives from guerrilla agencies there, and that maybe the fair should not have been called Eventdagarna (The Event Days). Read an article about the campaign, from Dagens Media here.

I do agree that guerrilla and ambient are not events, BUT I do firmly believe that you might need to incorporate many different parts of different media in order to get a campaign that reaches your target group to a full extent. It is normally not enought to just buy an ad in a magazine or newspaper, you need to follow up with TV, maybe radio, a few events and maybe som attention-creating guerrilla actions.

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