Since I believe in the cause...

...yet another blog post about A Non Smoking Generation. Previous posts tagged A Non Smoking Generation can be found here.

Just in time for 31st of May, World No Tobacco Day 2009, A Non Smoking Generation together with agency Tank/Y&R, have come up with a new brilliant campaign. Food products, with warning labels on them, are being distributed to food stores, in order to make the owners of the stores reflect about what kind of products they are actually promoting and selling to their customers. All in the name of name of a good cause; trying to make it harder for young people to start smoking! I like it!

No press release from A Non Smoking Generation yet, but read an article in Swedish, from Resumé, here.

Picture from the web page of A Non Smoking Generation

Billionaire wedding by Swedish agency

The Swedish event agency Initiativ were in charge of the billionaire Charles Simonyi's wedding in Göteborg last november. One of the guests invited was Bill Gates. Security was massive. Read a Swedish article about it here (at Resumé).

I wonder if any private agency will be asked to help out with the Swedish Crown Princess' wedding?!?

best YET

One of the two Swedish teams competing, stole the third price in the European finals of the newspaper advertising contest best YET. An article about the Swedish team, consisting of Philip Frendberg from B9 Advertising and Tobias Grönberg from Deasign, can be found here (Resumé), and also: the Swedish site for best YET. But I tried to find another (international) site about it, or something about who is behind the award, but I couldn't find anything! Strange! Anyone out there who know where to look?

Oh, and the team that won was from Belgium; Ross McCurrac och Arnaud Bailly, working at Saatchi. Saatchi & Saatchi is one of my favourite agencies (due to Kevin Roberts and his concept "Lovemarks", which is one of the catalysts for this blog...) (Find earlier posts about Saatchi here and here).

1st of May Guerrilla, cont.

They May Flower organisation (Majblomman) is continuing the campaign. They have posters/boards all over town promoting Majblomman and the fact that you actually can vote for next years colour. Resumé has an article about it (in Swedish only). The fun part is that on the outdoor posters/boards, you can press a button to cast your vote, so people can vote while waiting for the bus. Fun!

I wonder if I can find a poster somewhere?!?

Guldäggsvinnare (The Golden Egg)

The Advertising Association of Sweden are hosting the most prestigeous advertising/PR award in Sweden: Guldägget (The Golden Egg). The Golden Egg winners were announced yesterday at a gala at Konserthuset in Stockholm.

The winners, in the category of PR, were: A Non Smoking Generation, with their campaign: "Deception by Marlboro" (site text only in Swedish, but lot's of pictures, so you get the drill)
For the jury's motivation, you can read an article at Resumé, here (Swedish only). The agencies behind the winning PR campaign are Agent Kommunikation and Tank/Y&R.

I made a blog post about it earlier (here), as I found it to be a very innovative campaign, and I think (and hope) it really made an impression in the lifes of young people who stumbled over it.

Keep it smoke-free, kids! ;)

Smokin' guerrilla letters?

Scandinavias biggest business magazine about media and marketing communication, Resumé, reports that the advertising agency Mecka worked together with Nexans, in order to promote Nexans' new electrical halogen free cables. Having no halogen in the cables apparently makes them "low smoke & flame retardant". (Sorry, the article at Resumé is only in Swedish.)

So, Mecka sent out a first letter that smelled of smoke (written by a fire fighter) and and a second, water damaged, letter (written by a risk engineer). The third letter they sent out was written by Nexans and it adviced the receivers to visit the campaign site. (Unfortunately, Resumé did not link to that site, and I haven't been able to find it...)
EDIT: http://www.nexans.se/halogenfritt/ (Thank you Anders!)

A fun idea, and hopefully a smoke-smelling letter will attract the eyes (or nose) of the recipients.