New Year

Well, as you all may have noticed, I haven't updated this blog very often lately. I feel a bit sad about not having the time to do it, due to my daytime work, and also due to my weekly commuting between Stockholm and Göteborg.

I will not make any new year's resolutions about posting more often though. LoveEvent will live on, but more quietly and not so actively, waiting for better times. Times more suitable for me to pick this up again...

I'd like to end this year by writing a short post about two companies who I have written a lot about this past year: ICA and A Non Smoking Generation, who now have a campaign together.

Read more on A Non Smoking Generation's blog, or at ICA's facebook page.

(My older posts about A Non Smoking Generation and ICA.)

Until next time; Happy New Year and I wish you alla 2011 full of energy and new opportunities!

Funny diva

I just saw the funniest Snickers commercial on TV. It's not that new, but hilarious if you haven't seen it before! :) Enjoy!

The "missing" video from ComHem

I have had a few very busy weeks working on my "daytime" job, with Glacéau vitaminwater, but I found the video I blogged about a few weeks ago, from ComHem. It's funny, but unfortunately only in Swedish. Enjoy! :)



And check out someone who used ComHem's song, but the real TV intro's:

My other posts about ComHem.

Judit & Judit are late?

Today I saw a very funny TV commercial from ComHem. It featured Judit & Judit in various movies and TV shows, advertising TV "On demand". I liked the commercial, and decided to blog about it (check out my previous post about ComHem's Judit & Judit here.)

Though, I was a bit surprised to find that the commercial can't be found anywhere on the internet. I googled, and checked ComHem's YouTube channel, but didn't find anything. I was a bit annoyed. In my mind, if you release a TV commercial, why not release it in social media at the same time as well? I decided to call Judit & Judit (since they are the spokespersons for ComHem's customer service ;). I talked to a nice boy who didn't know much, just that the TV commercials were released today, and if I didn't find it on YouTube, ComHem probably hadn't had time to upload it there. He suggested me to take a look on ComHem's web site (which I already had of course) but he said he wasn't sure the commercial could be found there. Quite disappointing actually.

The picture in this post is from comhem.se, so apparently there was a launch event held in Stockholm, but then, even more so, why not follow up with a YouTube upload?

So, instead of a blog post about a funny (possibly viral) commercial, it resulted in a blog post about Judit & Judit being late with their uploads. Or am I wrong? Is there maybe a strategy behind this? Please enlighten me! :)

ICA does it again :)

ICA have come up with a new TV commercial, making a parody out of a Swedish video blogger (Amanda) who is quite "popular" on YouTube. Some like her blog, and some find her posts being quite meaningless. Anyway, many have heard of her, and many will certainly find ICA's commercial hilarious (as I did). Unfortunately, both clips are only in Swedish, but I am pretty sure the ICA one will become a viral video soon...

Check out one of the "original" clips from Amanda's Youtube channel.

And here is ICA's commercial:

My previous blog posts about ICA.

Glacéau Vitaminwater "Guerrilla" Campaign

On Monday, Glacéau Vitaminwater was launched in Stockholm. The hydrating, great-tasting vitamin enhanced beverage comes in 6 different flavors and functions, and is only promoted through sampling and PR activities. No commercials on TV or in magazines. Interesting. Read more about it in Dagens Media.

Picture from glaceau.se.

Of course, I might be a bit biased reporting about Glacéau Vitaminwater, since I'll be working for UMG with the PR activites... but, hey, I wouldn't be human if I had always been objective. ;)

The only downsize is that the glaceau.se web page is not finished yet, apparently due to the IT guys playing too much online poker. ;)

ICA and Jamie Oliver

ICA is a grocery chain in Sweden, and they have made theirselves a name out of making short TV commercials building up a story about their employees. Many of the commercials are very popular, and the most recent one features Jamie Oliver. I like it!



Follow ICA on Twitter.

True Blood Guerrilla

I ran across this inventive guerrilla campaign for True Blood season 2 (in Sweden the series apparently airs on Canal+).

This lightboard is at a bus stop, and the picture of this guy is advertising some shopping mall. Oddly enough I didn't even check what mall, I was just so amused by the True Blood campaign... Anyway, someone attached a transparent sticker to the guys neck, making it look like he's been bitten by a vampire. There is also text saying "True Blood, season 2, Wednesdays at 20.00, Canal+". I liked it and it made me smile! :)

The show has been aired since September though, and I wonder if I'm just slow on noticing the campaign, or if Canal+ needs more wievers?

An older blog post about True Blood can be found here.

Be a hero!

In Sweden, if you own a TV, it is mandatory to pay a fee for public TV and radio. There are two commercial-free public service TV channels that are bascially run by the government. The money is used to produce and purchase TV shows, and the news are (supposedly) objective.

The problem is that many people don't pay. It is kind of hard for Radiotjänst, as the name of the company that handles payments is, to check every home for a TV. So, they make commercials in order to get people to pay. They have previously run a few fun campaigns, including the popular "En snigel på ögat" (A snail on the eye) and Hembesök (House Call), and now they have a new one out.

Picture/logo from radiotjanst.se.

I saw a link on Facebook, from one of my friends. I clicked it and was redirected to a (Swedish) movie, where a woman, in an international press conference, asks how we can be sure that what we see on TV is real, and how we can be sure that even the little voices get heard. She explained it was due to one person, a hero, and she opens en envelope with a photo of my friends dog. You then see people all over the world cheering for the Swedish hero, and more photos of the dog, in different crowds, beeing hailed as a hero. I was amused, and curious, until the end of the movie, because it wasn't until then that it was revealed that why this dog was a hero was because it paid it's TV fee! So, the whole site, where you an upload a photo of yourself (or of your dog) and become a hero, is a campaign for the Swedish TV fee.

Ok, so the idea is maybe not new, but I like it nontheless, and here is my Hero movie (and yes, we do pay pour fee... ;) and here you can be a hero!

Footnote: Hembesök (House Call) actually won the Guldägget award for best film. Guldägget (The Golden Egg) is a competition hosted by The Swedish Association of Communication Agencies, an organisation for independent companies active in the business area of advertising. Here is a previous post about Guldägget.

YouTube

I was just checking out YouTube, and this video clip of Susan Boyle on Britan's Got Talent has had over 40 million views! 40 millions!!! Thats quite huge!

And speaking of YouTube, a bunch of Swedish boys performed an "almost naked" dance, covering their privates with crisp bread, on the Swedish show "Talang" (Talent). The YouTube clips of their performance have also had a lot of impact, and they have even been featured by international blogger PerezHilton.com. You can read the blog post here, where you can also watch the clip. I got the tip from this article by Swedish Expressen (where you also can watch the clip).

The crisp bread reminded me of an old Swedish TV commercial, featuring Knäckehäxan (The Crisp Bread Witch). The commercial was made as a parody, and it wanted to make us buy more Start Muesli. I don't know if people did, but one of the lines from the commercial really stuck to people, and is still today used sometimes: "Sluta jiddra, börja trolla!" Watch the clip here.