On Twitter, I follow Weddingistas, a wedding planning service in Connecticut. Through their tweets and their blog, I came across this absolutely GORGEOUS Trash the Dress photo shoot. Check out photographer Michael Maler'smini web site with pics from the session. Fabulous!
So it turns out, Lindex' new collection, Affordable Luxury, designed by Ewa Larsson, has gotten some criticism due to the fact that it is only sold in the sizes S and M (Swedish sizes 36-42).
PR expert Paul Ronge thinks it is discriminating, (web TV from Aftonbladet.se, unfortunately only in Swedish). Lindex claims it is a limited collection, and that 36-42 sizes are the sizes that are mostly sold in their stores. Lindex have written an explanation (in Swedish) here.
I agree with Ronge, it is discriminating. Thumbs down for Lindex.
Link to my Lindex post from the other day, where I comment on their Party Collection dress sizes.
ComHem, a Swedish internet and TV supplier, have made the coolest commercial viral video ever! ComHem's spokes persons are Judit & Judit, two middle aged women (twins?). Anyway, the latest commercial features popular YouTube clips, but with Judit & Judit acting out in the clips instead. The commercial is hilarious if you are interested in viral videos and their spread, and if you have spent some time on YouTube, you have probably already seen most of the original clips...
The video is, according to ComHem, a tribute to everyone contributing to the internet, making it what it is. Check out ComHem's campaign site (in Swedish). Here is a link to the English version of the commercial, and if you want to compare Judit & Judit's clips with the original clips, I suggest you try this YouTube link.
And I'm guessing this will become a bit of a viral video itself, since it has been played over 240 000 times since it was uploaded on the 28th of October. ;)
A Non Smoking Generation (ANSG) have started a collaboration with Swedish jewelry retailer Glitter. In order to celebrate ANSG's 30th anniversary, Glitter have created a jewelry collection called Ashes. Ashes will be sold during the month of November in all of Glitter's 80 Swedish stores.
In the press release you can read that according to a survey, 41% of second year high school female students are smoking. 41%! That's a lot!!!!. You can also read that half of Glitter's income from the Ashes jewelry line will be donated to ANSG and their work. Good intiative Glitter, way to go! :)
Lindex is one of the biggest fashion retailers in Sweden. They recently announced that they will be selling some of their clothes on Tradera (Swedish eBay). The winner of the auction will get a code that they will use in Lindex' web shop to purchase the clothing item. A good idea to drive more traffic to their site perhaps? Way to go Lindex! Check out the Lindex Tradera store to see what items are up for grabs.
Lindex have quite recently started exploring social media. On May 4th they started a Twitter account, with news from their stores and from their web shop, but, they only have 359 followers! Even I have more followers than that, and I wonder why? But maybe it's just the fact that Twitter hasn't had quite the impact in Sweden as it has had internationally yet...
Lindex are also present on YouTube (20 followers) and on Facebook, (4360 fans) and you can easily follow from Lindex' web site.
Cute dresses are always appreciated, and Lindex did recently come out with a very nice collection of party outfits. What is not equally appreciated is that the dresses can only be bought up to Swedish size 42. Not nice, Lindex! Why not make the dresses up to size 44, or even size 46?!?
Yesterday, the Swedish "State Church" voted YES to allowing people of the same sex to get married in church. (Article in Swedish from GP, and an article in English from The Local.)
I think this shoud have been done many years ago. I mean, why shouldn't all people have equal rights?!?!
"Wedding of Mathieu Chantelois and Marcelo Gomez, one of the first same-sex marriage in Canada; Toronto, 3 July 2003. Personal snapshot." (From Wikimedia Commons)
Marketing agency The Via Group donated a guerrilla campagin to The Salvation Army in Portland, Oregon. They used local businesses, and the campaign was known as "This ad cost nothing". The campaign site can be found here. (Picture borrowed from the site.)
The campaign was quite inventive and cute, and the agency embraces one of the trends that is growing bigger and bigger; CSR, Corporate Social Responsability.
And by the way, The Via Group probably has the coolest tagline ever: "The difficult we do immediately. The impossible will be done by Thursday." I love it! :)
I am a wedding coordinator and event manager who loves marketing of all kinds, especially guerrilla, ambient and viral.
This blog's content will deal with a lot of stuff, from wedding tips and wedding inspiration to all sorts of marketing campaigns (or related) that I find interesting.
On Twitter, I follow Weddingistas, a wedding planning service in Connecticut. Through their tweets and their blog, I came across this absolutely GORGEOUS Trash the Dress photo shoot. Check out photographer Michael Maler's mini web site with pics from the session. Fabulous!
So it turns out, Lindex' new collection, Affordable Luxury, designed by Ewa Larsson, has gotten some criticism due to the fact that it is only sold in the sizes S and M (Swedish sizes 36-42). 
A Non Smoking Generation (ANSG) have started a collaboration with Swedish jewelry retailer Glitter. In order to celebrate ANSG's 30th anniversary, Glitter have created a jewelry collection called Ashes. Ashes will be sold during the month of November in all of Glitter's 80 Swedish stores.
Yesterday, the Swedish "State Church" voted YES to allowing people of the same sex to get married in church. (Article in Swedish from GP, and an article in English from The Local.)
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