tag:blogger.com,1999:blog-72135441502520968272024-03-13T15:32:33.965+01:00LoveEventlovemarks, event management, guerrilla marketing, weddings and more...Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.comBlogger157125tag:blogger.com,1999:blog-7213544150252096827.post-77977533277184256282010-12-31T09:36:00.005+01:002010-12-31T09:52:08.011+01:00New YearWell, as you all may have noticed, I haven't updated this blog very often lately. I feel a bit sad about not having the time to do it, due to my daytime work, and also due to my weekly commuting between Stockholm and Göteborg.<div><br /></div><div>I will not make any new year's resolutions about posting more often though. LoveEvent will live on, but more quietly and not so actively, waiting for better times. Times more suitable for me to pick this up again...</div><div><br /></div><div>I'd like to end this year by writing a short post about two companies who I have written a lot about this past year: ICA and A Non Smoking Generation, who now have a campaign together.<br /><br /><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/mIpXxiTczkA?fs=1&hl=sv_SE&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/mIpXxiTczkA?fs=1&hl=sv_SE&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object><br /><br /></div><div>Read more on A Non Smoking Generation's <a href="http://www.nonsmoking.se/"><span class="Apple-style-span" >blog</span></a>, or at ICA's <a href="http://www.facebook.com/ICA?v=app_153796991335012"><span class="Apple-style-span" >facebook page</span></a>.</div><div>(My older posts about <a href="http://loveevent.blogspot.com/search/label/A%20Non%20Smoking%20Generation"><span class="Apple-style-span" >A Non Smoking Generation</span></a> and <a href="http://loveevent.blogspot.com/search/label/ICA"><span class="Apple-style-span" >ICA</span></a>.)</div><div><br /></div><div>Until next time; Happy New Year and I wish you alla 2011 full of energy and new opportunities!</div>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0tag:blogger.com,1999:blog-7213544150252096827.post-85100112987458621282010-09-25T07:06:00.000+02:002010-09-25T07:06:00.531+02:00Com Hem repeating themselves<a href="http://www.comhem.se/"><span class="Apple-style-span">Com Hem</span></a> (I have written a few posts about them <a href="http://loveevent.blogspot.com/search/label/ComHem"><span class="Apple-style-span">before</span></a>) have made another TV commercial. Still funny, but they have now gone with the same concept for quite some time. Maybe it's time to renew?!?<div><br /></div><br /><object width="660" height="405"><param name="movie" value="http://www.youtube.com/v/8BNTMVtomU4?fs=1&hl=sv_SE&rel=0&color1=0x3a3a3a&color2=0x999999&border=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/8BNTMVtomU4?fs=1&hl=sv_SE&rel=0&color1=0x3a3a3a&color2=0x999999&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="660" height="405"></embed></object>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0tag:blogger.com,1999:blog-7213544150252096827.post-90440105313543982552010-09-24T13:00:00.001+02:002010-09-24T13:00:10.556+02:00F**king brilliant commercialYeah, well, I'm sorry for swearing, but this is the best commercial I've seen in a loooong time! A friend of mine shared it on FB today, but the video has been uploaded on YouTube since the end of August. My only regret is that I haven't seen it until now.<div>I'm not going to spoil it for you, so just enjoy! :)</div><br /><object width="660" height="405"><param name="movie" value="http://www.youtube.com/v/4ba1BqJ4S2M?fs=1&hl=sv_SE&rel=0&color1=0x3a3a3a&color2=0x999999&border=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/4ba1BqJ4S2M?fs=1&hl=sv_SE&rel=0&color1=0x3a3a3a&color2=0x999999&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="660" height="405"></embed></object>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0tag:blogger.com,1999:blog-7213544150252096827.post-62568919226370713582010-09-24T07:00:00.000+02:002010-09-24T07:00:02.292+02:00Eco Wedding<img src="http://4.bp.blogspot.com/_7dNyKgWA_uM/TJcHnxs_AlI/AAAAAAAAAWg/6NpMW8rQ-n4/s320/800px-Pink_twinged_daisy_on_table.jpg" style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 240px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5518888248304140882" />Want to get married without making an impact on the world? Looking for ecological food for your wedding? Needing tips on how to make your wedding more eco friendly?<div><br /></div><div>Look no more! Check out these sites: <a href="http://www.ecobride.se/"><span class="Apple-style-span">Eco Bride</span></a> (in Swedish only) and <a href="http://www.ecowedding.org/"><span class="Apple-style-span">Eco Wedding</span></a> . Full of ideas, and tips for ecologically aware brides. </div><div>Also check out <a href="http://www.thenaturalweddingcompany.co.uk/"><span class="Apple-style-span">The Natural Weeding Company</span></a>, a directory of companies and products that are ethical, eco-friendly, vintage, organic, green, handmade or local, in the UK.</div><div><img src="http://3.bp.blogspot.com/_7dNyKgWA_uM/TJcIhKrZaeI/AAAAAAAAAWo/Ny4yqOa_CtQ/s320/hallsnas_logo_pms357.bmp" style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 285px; height: 320px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5518889234260912610" /></div><div><br /></div><div>And as a last tip: <a href="http://www.hallsnas.se/"><span class="Apple-style-span">Hällsnäs</span></a>, a lovely wedding venue just outside of Göteborg in Sweden. They arrange eco friendly weddings, and even if you're not getting married, check out the lovely pictures. Enjoy!</div><div><br /></div><div><i><span class="Apple-style-span" style="font-size: small;">Photo by </span></i><a href="http://commons.wikimedia.org/wiki/User:Jina_Lee"><span class="Apple-style-span"><i><span class="Apple-style-span" style="font-size: small;">Jina Lee</span></i></span></a><i><span class="Apple-style-span" style="font-size: small;">. </span></i></div><div><i><span class="Apple-style-span" style="font-size: small;">Logotype from <a href="http://www.hallsnas.se/"><span class="Apple-style-span">hallsnas.se</span></a>.</span></i></div>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com2tag:blogger.com,1999:blog-7213544150252096827.post-28823104399364534722010-09-21T10:05:00.000+02:002010-09-21T10:05:00.358+02:00The power of social mediaSunday evening, one of Sweden's more "non-politically correct" political parties, anti-immigrant Sweden Democrats, were voted into the Swedish parliament. This rose a lot of protests, and just a few hours after the results were official, several Facebook groups were created, encouraging people to demonstrate on Monday evening. <div><br /></div><div>In Sweden's three largest cities; Stockholm, Göteborg and Malmö, around <a href="http://www.svd.se/nyheter/inrikes/tusentals-demonstrerade-mot-sd_5366071.svd"><span class="Apple-style-span" >10 000</span></a>, <a href="http://www.gp.se/nyheter/goteborg/1.451262-flera-tusen-i-sorgemarsch-mot-rasism"><span class="Apple-style-span" >5 000</span></a> and 2 000 people gathered in the town centres, protesting. And this was less than 24 hours after the results! The power of social media! </div><div><br /></div><div>(English article <a href="http://www.thelocal.se/29144/20100921/"><span class="Apple-style-span" >here</span></a>.)</div>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0tag:blogger.com,1999:blog-7213544150252096827.post-3126888166258954532010-09-20T18:06:00.000+02:002010-09-20T18:06:00.451+02:00SAS Gay Wedding<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_7dNyKgWA_uM/TJb7lgzb1UI/AAAAAAAAAWQ/bm9DnL5_TOc/s1600/plane.png"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 290px; height: 320px;" src="http://2.bp.blogspot.com/_7dNyKgWA_uM/TJb7lgzb1UI/AAAAAAAAAWQ/bm9DnL5_TOc/s320/plane.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5518875015268521282" /></a>Scandinavian Airlines, <a href="http://www.sas.se/?vst=true"><span class="Apple-style-span" >SAS</span></a>, are right now having a nice wedding campaign. In December, they hope to host the first <a href="http://love.flysas.net/?location=eu"><span class="Apple-style-span" >same-sex wedding in the air</span></a>!<div><br /></div><div>Couples have submitted photos and their stories and people can vote for the couple that they think should get the opportunity to be married aboard one of SAS' fligths from Stockholm to New York. The happy couple will of course also receive a honeymoon package with hotel nights etc.</div><div><br /></div><div>A good way for SAS to get traffic to their web site, to get some media attention and also to get some goodwill in showing where they stand in HBT issues. Go SAS! :)</div><div><br /></div><div><i><span class="Apple-style-span" style="font-size: small;">Picture from </span></i><a href="http://love.flysas.net/?location=eu"><i><span class="Apple-style-span" style="font-size: small;">SAS.se</span></i></a><i><span class="Apple-style-span" style="font-size: small;">.</span></i></div>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0tag:blogger.com,1999:blog-7213544150252096827.post-14118596472601474572010-09-01T20:05:00.003+02:002010-09-01T23:34:16.979+02:00Funny divaI just saw the funniest Snickers commercial on TV. It's not that new, but hilarious if you haven't seen it before! :) Enjoy!<br /><br /><object width="500" height="405"><param name="movie" value="http://www.youtube.com/v/zLrsCnBvQFo?fs=1&hl=sv_SE&rel=0&color1=0x3a3a3a&color2=0x999999&border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/zLrsCnBvQFo?fs=1&hl=sv_SE&rel=0&color1=0x3a3a3a&color2=0x999999&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0tag:blogger.com,1999:blog-7213544150252096827.post-31282037265467096402010-08-04T09:10:00.007+02:002010-08-04T09:25:28.074+02:00Sounds like branding<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_7dNyKgWA_uM/TFkVg595e1I/AAAAAAAAAWA/uBkFozlV82c/s1600/9789113026343_large.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 175px; height: 270px;" src="http://4.bp.blogspot.com/_7dNyKgWA_uM/TFkVg595e1I/AAAAAAAAAWA/uBkFozlV82c/s320/9789113026343_large.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5501452074870209362" /></a>So, it's vacation time here in Sweden, and that for me means a lot of reading.<div><br /></div><div>I've just finished reading <a href="http://www.bokus.com/b/9789113026343.html"><span class="Apple-style-span" style="color:#999999;">Sounds like branding</span></a>, by Jakob Lusensky. </div><div><br /></div><div>It's a book, that talks about how your brand "sounds" and how that affects your customers and can make them interact more with your brand. Very interesting, and I really like that he talks about <a href="http://loveevent.blogspot.com/search/label/lovemarks"><span class="Apple-style-span" style="color:#999999;">lovemarks</span></a>. Lovemarks is one of the reasons I actually decided to start blogging, because when I read about the concept, on a trip to New York some time ago, I got amazed and wanted to explore the marketing/branding world more. The word in itself is also what inspired me to name this blog (and my company) to LoveEvent.</div><div><br /></div><div><span class="Apple-style-span" style="font-size: small;"><i>Picture from <a href="http://www.bokus.com/b/9789113026343.html"><span class="Apple-style-span" style="color:#999999;">Bokus.com</span></a>.</i></span></div><div><br /></div><div>Now this blog has come to be about a lot more than lovemarks, but nevertheless, the word means a lot to me. :)</div><div><br /></div><div><div>Check out the <a href="http://www.soundslikebranding.com/"><span class="Apple-style-span" style="color:#999999;">Sounds like branding blog</span></a>. </div></div>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com1tag:blogger.com,1999:blog-7213544150252096827.post-23782625710306901742010-06-20T12:04:00.002+02:002010-06-20T12:10:26.321+02:00What a wedding!The bride looked absolutely stunning, the guests were fabulous, the people cheered and applauded and neither the groom nor the bride hesitated when reading the vows in church. It was really pretty, and we watched the wedding ceremony on a big screen in the middle of central Stockholm. Afterwards we tried to watch the happy couple who went to the city in a horse-drawn carriage, but there were so many people lining the streets, wanting to see and vawe. I managed to get a few seconds of film, but that was all.<div><br /><div><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dzyzjCVvDrqBiGjsr_qwoeG5LZG3UHgLI00SGwKa_JBiE1eKDUT-ZLYm1JIr65cSjX1U6XZ1vMXnpI4vjqIEA' class='b-hbp-video b-uploaded' frameborder='0'></iframe><br /><div><br /></div><div>The peak of the evening was <a href="http://www.svd.se/nyheter/inrikes/prinsessbrollop/talen-till-brudparet_4891629.svd#prins-daniels-tal-jag-alskar-dig-sa"><span class="Apple-style-span" style="color:#999999;">Prince Daniel's speech</span></a> to his wife, Crown Princess Victoria. It was one of the most beautiful, well written, thought-out speeches I've ever heard, and the applauses didn't want to stop. It was such an utter declaration of love, and of course I cried like a baby. ;)</div><div><br /></div><div>All the best wishes to H. R. H. Crown Princess Victoria and her new husband H. R. H. Prince Daniel!</div></div></div>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0tag:blogger.com,1999:blog-7213544150252096827.post-60797856377519819392010-06-18T13:18:00.003+02:002010-06-18T13:23:33.817+02:00Tomorrow, tomorrow...<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_7dNyKgWA_uM/TBtWg3FlgLI/AAAAAAAAAV4/oAtBOyNj6Ng/s1600/Daniels+vapen.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 262px; height: 320px;" src="http://2.bp.blogspot.com/_7dNyKgWA_uM/TBtWg3FlgLI/AAAAAAAAAV4/oAtBOyNj6Ng/s320/Daniels+vapen.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5484072093796892850" /></a>I love you, tomorrow. You're only a day away.... <div><br /></div><div>So, tomorrow is finally the big day. <a href="http://www.royalcourt.se/brollopet.4.1a2467a10ad032dc2680007326.html"><span class="Apple-style-span" style="color:#999999;">The Royal Wedding</span></a>. I'll of course be there to wave to the happy couple after the ceremony, and I'll report some more on Sunday.</div><div><br /></div><div><br /></div><div><i><span class="Apple-style-span" style="font-size: small;">Mr. Daniel Westling's coat of arms, from </span></i><a href="http://www.royalcourt.se/royalcourt/mediacentre/pressreleases/pressreleases/mrdanielwestlingscoatofarmsandmonogramareunveiled.5.40e05eec12926f263048000668.html"><span class="Apple-style-span" style="color:#999999;"><i><span class="Apple-style-span" style="font-size: small;">www.royalcourt.se</span></i></span></a><i><span class="Apple-style-span" style="font-size: small;">.</span></i></div>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0tag:blogger.com,1999:blog-7213544150252096827.post-31776177989243062642010-05-28T12:08:00.004+02:002010-05-28T12:18:45.169+02:00Star Wars Wedding<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_7dNyKgWA_uM/S_-X1FfkZjI/AAAAAAAAAVw/39DQj5DiBMk/s1600/full-logo-thumb.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 230px; height: 281px;" src="http://2.bp.blogspot.com/_7dNyKgWA_uM/S_-X1FfkZjI/AAAAAAAAAVw/39DQj5DiBMk/s320/full-logo-thumb.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5476262610169259570" /></a>If you're a Star Wars Fan, and you happen to be in Florida in August, be sure to check out <a href="http://starwars.com/fans/events/news/celebration_v_chapel/index.html"><span class="Apple-style-span" style="color:#999999;">Star Wars Celebration V</span></a>, a (what seems to be) huge convention for Star Wars fans. At the convention, you can actually choose to <a href="http://starwars.com/fans/events/news/celebration_v_chapel/index.html"><span class="Apple-style-span" style="color:#999999;">get married</span></a>, Star Wars style. Choose between a "light side" or a "dark side" ceremony and enjoy yourselves! (Please note that the ceremony isn't legally binding. ;)<div><br /></div>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0tag:blogger.com,1999:blog-7213544150252096827.post-391862586131202152010-05-09T22:15:00.004+02:002010-05-09T22:54:33.847+02:00Wedding at IKEA?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_7dNyKgWA_uM/S-cgtpp1unI/AAAAAAAAAVo/lc42nRI4XFw/s1600/ikea.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 166px;" src="http://1.bp.blogspot.com/_7dNyKgWA_uM/S-cgtpp1unI/AAAAAAAAAVo/lc42nRI4XFw/s320/ikea.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5469376241112300146" /></a><a href="http://www.ikea.com/se/"><span class="Apple-style-span" style="color:#999999;">IKEA</span></a> is running a campaign right now, where you connect to their <a href="http://fest.kampanj.ikea.se/contest"><span class="Apple-style-span" style="color:#999999;">campaign site</span></a> through your Facebook account, propose to the love of your life, and the funniest/best proposal wins the couple a 50 guest reception, complete with food, decorations, flowers and everything.<div><br /></div><div>I think it's a fun idea, so if you're about to propose; check out their site! :)</div><div><br /></div><div><span class="Apple-style-span" style="font-size: small;"><i>Picture from <a href="http://fest.kampanj.ikea.se/contest"><span class="Apple-style-span" style="color:#999999;">IKEA's campaign site</span></a>.</i></span></div>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com1tag:blogger.com,1999:blog-7213544150252096827.post-48224284597789379022010-04-30T15:02:00.002+02:002010-04-30T15:09:35.129+02:00Speculations were correct, unfortunatelyThe <a href="http://loveevent.blogspot.com/2010/04/no-royal-wedding.html"><span class="Apple-style-span" style="color:#999999;">speculations</span></a> about H. R. H. Princess Madeleine and Mr. Jonas Bergström having problems in their relationship, unfortunately seem to have been true. A few days ago, the Royal Court <a href="http://www.royalcourt.se/pressrum/pressmeddelanden/2010pressmeddelanden/prinsessanmadeleineochherrjonasbergstromgarskildavagar.5.7eb872b11280345f9fc80001948.html"><span class="Apple-style-span" style="color:#999999;">announced</span></a> that the young couple will separate. That means only one royal wedding will be held in the near future, so that gives me another few years to try to land the account of the next one. ;) I don't mean to be disrespectful, I feel sorry for Princess Madeleine, but I'm sure she will find happiness soon!Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0tag:blogger.com,1999:blog-7213544150252096827.post-14092177518411652782010-04-26T12:54:00.007+02:002010-04-26T14:26:05.340+02:00Ice cream wedding<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_7dNyKgWA_uM/S9WE1XejmwI/AAAAAAAAAVg/pHrGYgyqU-s/s1600/C+och+C.jpg"></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_7dNyKgWA_uM/S9WCxGmVO4I/AAAAAAAAAVQ/e-adjtUuwqU/s1600/GBglass.gif"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 63px; height: 84px;" src="http://1.bp.blogspot.com/_7dNyKgWA_uM/S9WCxGmVO4I/AAAAAAAAAVQ/e-adjtUuwqU/s320/GBglass.gif" border="0" alt="" id="BLOGGER_PHOTO_ID_5464417502980553602" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_7dNyKgWA_uM/S9WCwy-2v0I/AAAAAAAAAVI/Vlisfw4YYvo/s1600/Cornetto_FreestyleBrollopsstrut_small.jpg"></a>I've been meaning to write a blog post about ice cream. Not only because I simply LOVE ice cream, but also due to the fact that the whole of Sweden wants to ride the wedding wave created by the <a href="http://loveevent.blogspot.com/search/label/royal%20wedding"><span class="Apple-style-span" style="color:#999999;">royal wedding</span></a> to come. <a href="http://www.gb.se/"><span class="Apple-style-span" style="color:#999999;">GB Glace</span></a>, Sweden's largest ice cream manufacturer, have a clown, Clovve, as their mascot. Clovve will get married to Clovina, at Sweden's largest amusement park, <a href="http://www.liseberg.se/sv/hem/"><span class="Apple-style-span" style="color:#999999;">Liseberg</span></a>, on the 16th of May. Cute idea, and to honor their marriage (or possibly to sell more ice cream ;) GB Glace have come up with a special wedding ice cream cone; "<a href="http://www.gb.se/iceCreamInfo.asp?icid=237"><span class="Apple-style-span" style="color:#999999;">Bröllopsstruten</span></a>". And <a href="http://kanal5.se/web/guest/hem"><span class="Apple-style-span" style="color:#999999;">kanal 5</span></a> (a TV station) has created a whole <a href="http://kanal5.se/web/guest/gb-glass-brollop"><span class="Apple-style-span" style="color:#999999;">campaign site</span></a>, and will live stream the wedding on their site on the 16th.<div><br /></div><div><div><i><span class="Apple-style-span" style="font-size: small; ">Picture from </span></i><a href="http://www.gb.se/"><span class="Apple-style-span" style="color:#999999;"><i><span class="Apple-style-span" style="font-size: small; ">GB Glace</span></i></span></a><i><span class="Apple-style-span" style="font-size: small; ">.</span></i></div><div><br /></div><div>So, why I decided to write the ice cream post just today was that I saw (on Facebook, thanks to <a href="http://twitter.com/AndersSporring"><span class="Apple-style-span" style="color:#999999;">Anders Sporring</span></a>) that <a href="http://7eleven.se/"><span class="Apple-style-span" style="color:#999999;">7Eleven</span></a>/GB Glace give out one free ice cream cone per person (they have 5000 to give out) if you log on to <a href="http://www.7-eleven.se/brollopsstrut/"><span class="Apple-style-span" style="color:#999999;">their site</span></a> using your Facebook account. Then you enter your phone number and get an SMS coupon that can be used in 7Elevens all over the country. (On the site they also have a counter, that counts down so you can see how many of the 5000 free ice creams are left.)</div><div><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><img src="http://1.bp.blogspot.com/_7dNyKgWA_uM/S9WCwy-2v0I/AAAAAAAAAVI/Vlisfw4YYvo/s320/Cornetto_FreestyleBrollopsstrut_small.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5464417497714704194" style="float: right; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 10px; cursor: pointer; width: 125px; height: 125px; " /></span></div><div><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><br /></span></div><div>So, first they have a campaign to draw more attention to GB Glace (Clovve getting married). Then they give out free samples to even more strengthen the brand and make people love it. Clever. They even get your email address and phone number; you give them up voluntarily, because you know you'll be getting one of their delicious ice creams, for FREE! Even more clever.</div><div><br /></div><div><i><span class="Apple-style-span" style="font-size: small;">Picture from </span></i><a href="http://www.gb.se/"><span class="Apple-style-span" style="color:#999999;"><i><span class="Apple-style-span" style="font-size: small;">GB Glace</span></i></span></a><i><span class="Apple-style-span" style="font-size: small;">.</span></i></div><div><br /></div><div>But what happened next is a short tale on how marketing campaigns make people (me) buy something they maybe didn't need.</div><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><img src="http://4.bp.blogspot.com/_7dNyKgWA_uM/S9WE1JAMniI/AAAAAAAAAVY/YyTIAqaDSTc/s320/7eleven.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5464419771368644130" style="float: right; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 10px; cursor: pointer; width: 320px; height: 296px; " /></span><div><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: underline; "></span><span class="Apple-style-span" style="color:#0000EE;"><br /></span><div>I'm on a no sugar/no carb diet. I do it for multiple reasons, but I try, as best as I can, to keep sugar/carb intake as low as possible. So I don't buy ice cream. But then I saw the offer on Facebook, and thought: "Wow, a free ice cream. I can't pass on that, diet or no diet." I went to the site, entered my information while my mouth was watering form the thought of the ice cream. I got the SMS coupon sent to my phone, and went off to the nearest 7Eleven. Since I am in Stockholm right now, you're never far from one. On the way there, I call my husband, to tell him about this great offer. He had (of course) already seen it on Facebook and said; "but here in the north, were we live, we don't have any 7Elevens, so I won't bother." We had a short argument about whether he was right or not (and I must admit that I think he was), but this also made my craving for ice cream even bigger. I arrive at my 7Eleven, happy, thinking about the smooth ice cream running down my throat, only to find that they were all out of the wedding cone, Bröllopsstruten. Total disappointment. So, I take the next best route; I buy another ice cream. Of course I am disappointed, but I still have my coupon, I'll get my free ice cream another day, and I also have another delicious ice cream to munch away at right now, in the sun. </div><div><br /></div><div><i><span class="Apple-style-span" style="font-size: small;">Picture from </span></i><a href="http://7eleven.se/"><span class="Apple-style-span" style="color:#999999;"><i><span class="Apple-style-span" style="font-size: small;">7Eleven</span></i></span></a><i><span class="Apple-style-span" style="font-size: small;">.</span></i></div><div><br /></div><div>So GB Glace and 7Eleven "win". I fell for a cheap PR trick, went into the store, and came out with something I really didn't need or was planning on buying. Good job! ;) </div><div><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><img src="http://4.bp.blogspot.com/_7dNyKgWA_uM/S9WE1XejmwI/AAAAAAAAAVg/pHrGYgyqU-s/s320/C+och+C.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5464419775254076162" style="float: right; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 10px; cursor: pointer; width: 200px; height: 241px; " /></span></div><div><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><br /></span></div><div>Now, enjoy your ice creams out there, and I'll try to be present at Clovve and Clovinas wedding to give you a report. </div><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "></span><div>(And yes, Liseberg wins too, since I'm actually considering paying the entrance fee just to go watch a fictional wedding... ;)</div><div><br /></div><div>(And of course you can "like" <a href="http://www.facebook.com/?ref=logo#!/pages/GB-Gubben/81759574084?ref=search&sid=587161233.3477587391..1"><span class="Apple-style-span" style="color:#999999;">Clovve on Facebook</span></a>...)</div><div><br /></div><div><i><span class="Apple-style-span" style="font-size: small;">Picture from Clovve's page on Facebook.</span></i></div></div></div>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0tag:blogger.com,1999:blog-7213544150252096827.post-21500397137700848162010-04-15T16:44:00.004+02:002010-04-15T16:52:34.117+02:00Royal wedding web<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_7dNyKgWA_uM/S8cn6nhHBxI/AAAAAAAAAVA/Ike304obs3k/s1600/Kronprinsessparet%2B2.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 214px; height: 320px;" src="http://3.bp.blogspot.com/_7dNyKgWA_uM/S8cn6nhHBxI/AAAAAAAAAVA/Ike304obs3k/s320/Kronprinsessparet%2B2.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5460376961203767058" /></a>Yesterday, the Swedish Royal Court released the <a href="http://www.kungahuset.se/brollopet.4.1a2467a10ad032dc2680007326.html"><span class="Apple-style-span" style="color:#999999;">royal wedding web</span></a>. A web site with information about H. R. H. the Crown Princess Victoria's wedding to Mr. Daniel Westling. Check it out if you're curious about the program or anything else.Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0tag:blogger.com,1999:blog-7213544150252096827.post-63750038155567479192010-04-13T13:21:00.006+02:002010-04-13T13:58:40.757+02:00No royal wedding<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_7dNyKgWA_uM/S8Rb1Hm9q_I/AAAAAAAAAU4/PmgZ56_Tn0U/s1600/MadeleineSweden.JPG"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 226px; height: 320px;" src="http://4.bp.blogspot.com/_7dNyKgWA_uM/S8Rb1Hm9q_I/AAAAAAAAAU4/PmgZ56_Tn0U/s320/MadeleineSweden.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5459589616413551602" /></a>For those of you who were hoping for double royal weddings this year, it looks like you might be disappointed. H. M. the Queen <a href="http://www.aftonbladet.se/brollopet/article6943577.ab"><span class="Apple-style-span" style="color:#999999;">announced to a Swedish newspaper</span></a> that Her Royal Highness Princess Madeleine won't be getting married to Jonas this year, as previously planned, due to many issues around the royal family. <div><br /></div><div>In my opinion, this is probably better for Princess Madeleine. She gets more time to plan her wedding and she will hopefully not have to worry about two royal weddings being too much for guests, family and the country of Sweden.</div><div><br /></div><div>Unfortunately this statement also causes a lot of <a href="http://www.aftonbladet.se/brollopet/article6944545.ab"><span class="Apple-style-span" style="color:#999999;">speculations</span></a> about the young couple breaking up etc, but let's hope that's not the case. </div><div><br /></div><div>My <a href="http://loveevent.blogspot.com/2009/08/royal-wedding-number-2.html"><span class="Apple-style-span" style="color:#999999;">previous post</span></a> about H. R. H. Princess Madeleine and Jonas. </div><div><br /></div><div><span class="Apple-style-span" style="font-size: small;"><i>Picture from Wikimedia Commons.</i></span></div>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0tag:blogger.com,1999:blog-7213544150252096827.post-51318864870127141102010-04-05T21:23:00.005+02:002010-04-05T21:45:11.476+02:00Courageux<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_7dNyKgWA_uM/S7o7gwfesbI/AAAAAAAAAUg/e4P_Pbtcsmo/s1600/GF-Ring_Courageux_editsize.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 141px; height: 320px;" src="http://2.bp.blogspot.com/_7dNyKgWA_uM/S7o7gwfesbI/AAAAAAAAAUg/e4P_Pbtcsmo/s320/GF-Ring_Courageux_editsize.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5456739332471566770" /></a>Last week I went to <a href="http://areguld.se/"><span class="Apple-style-span" style="color:#999999;">Åre Guld</span></a>, the jewellery store in Åre, to talk to Magnus who owns the shop. Magnus is also a jewellery designer who designs for a brand called <a href="http://courageux.se/"><span class="Apple-style-span" style="color:#999999;">Courageux</span></a>, and I thought I'd just share some of his ring designs with you. Enjoy!<div><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_7dNyKgWA_uM/S7o7hGpf4aI/AAAAAAAAAUo/4ZtZrVzGJeI/s1600/IMG_0126.JPG"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 214px;" src="http://4.bp.blogspot.com/_7dNyKgWA_uM/S7o7hGpf4aI/AAAAAAAAAUo/4ZtZrVzGJeI/s320/IMG_0126.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5456739338419167650" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_7dNyKgWA_uM/S7o8JzD6AHI/AAAAAAAAAUw/3u1cM4oKi2c/s1600/Ring_are_101_50-1_99_168_0908.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 284px;" src="http://2.bp.blogspot.com/_7dNyKgWA_uM/S7o8JzD6AHI/AAAAAAAAAUw/3u1cM4oKi2c/s320/Ring_are_101_50-1_99_168_0908.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5456740037535858802" /></a>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0tag:blogger.com,1999:blog-7213544150252096827.post-47498347651580799112010-03-07T17:08:00.009+01:002010-03-07T17:35:46.471+01:00Åre Wedding Village<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_7dNyKgWA_uM/S5PUS-loVNI/AAAAAAAAAUI/eutnyoiQilY/s1600-h/IMG_5790.JPG"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 214px;" src="http://1.bp.blogspot.com/_7dNyKgWA_uM/S5PUS-loVNI/AAAAAAAAAUI/eutnyoiQilY/s320/IMG_5790.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5445929796924626130" /></a>I've started up a new project in Åre, called Bröllopsbyn (The Wedding Village). In, and around Åre, all suppliers needed to plan and have a beautiful and unique wedding, are present. Åre has photographers, hair dressers, flower shops, a wedding planner, hotels, restaurants, caterers, activities suppliers, jewelers, churches and gorgeous surroundings. Simply put; whatever you need to create your dream wedding. <div><br /></div><div>I got an idea from Anna, at <a href="http://www.diplomathotel.com/sv/Are/HotelDiplomatAregarden/"><span class="Apple-style-span" style="color:#999999;">Hotel Diplomat Åregården</span></a>, to try to gather all suppliers, and market Åre as the perfect Wedding Village. So I contacted a few of the suppliers, and we decided to try to apply for some fundings from the Leader program, which is a EU program. The plan is to create a marketing material for the village and all it's suppliers, and to go on different wedding fairs, marketing all the advantages of getting married in Åre.</div><div><br /></div><div>I've just finished the work for the initial application, and will send it in Monday. But browsing the news today, I noticed that another region had the same idea. <a href="http://www.gp.se/nyheter/lerumalingsas/1.326749-eu-peng-till-brollopsfirande"><span class="Apple-style-span" style="color:#999999;">An article</span></a> in GP tells about a few wedding suppliers in Sävelången area, who are starting up a wedding project, applying for money from the EU Leader program. </div><div><br /></div><div>Well, hopefully Åre will still be able to get a positive response on our application. *keep your fingers crossed* :) </div>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0tag:blogger.com,1999:blog-7213544150252096827.post-34270514191723625832010-03-01T08:10:00.000+01:002010-03-01T08:10:00.629+01:00Weeding at the Central Station<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_7dNyKgWA_uM/S4gizOWgPgI/AAAAAAAAAUA/F66ukMBR5Ao/s1600-h/2010-02-19+14.06.35.jpg"></a><div><br /></div><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><img src="http://1.bp.blogspot.com/_7dNyKgWA_uM/S4giLwH3lhI/AAAAAAAAATY/Aj4pGnrmlE4/s320/2010-02-19+14.03.37.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5442637734969054738" style="float: right; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 10px; cursor: pointer; width: 320px; height: 240px; " /></span><div><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: underline; "></span>Last weekend, me and my husband took a weekend trip to Copenhagen. At the Central Station in Stockholm, I noticed a big red mailbox that I had to check out closer.<span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "></span><div><span class="Apple-style-span" style="color:#0000EE;"><br /></span><div><br /></div><div>It turns out that <a href="http://www.jernhusen.se/"><span class="Apple-style-span" style="color:#999999;">Jernhusen</span></a>, a real estate company, is hosting a wedding contest. You can win a wedding at the Central Station during the Easter weekend, all expenses paid for. (Well, almost all: hair, flowers, cake, music and a few more things are included.) </div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_7dNyKgWA_uM/S4giLikdABI/AAAAAAAAATQ/4lPHM1Pcm2s/s1600-h/2010-02-19+14.03.20.jpg"><img src="http://2.bp.blogspot.com/_7dNyKgWA_uM/S4giLikdABI/AAAAAAAAATQ/4lPHM1Pcm2s/s320/2010-02-19+14.03.20.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5442637731330850834" style="float: right; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 10px; cursor: pointer; width: 320px; height: 240px; " /></a><br /><div><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><img src="http://3.bp.blogspot.com/_7dNyKgWA_uM/S4giMVHnOII/AAAAAAAAATg/gd_qz7Ft-5s/s320/2010-02-19+14.03.57.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5442637744900094082" style="float: right; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 10px; cursor: pointer; width: 320px; height: 240px; " /></span></div><div><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><br /></span></div><div>Before the 8th of March you can send in the story of your funny/different proposal and answer three questions, and you have the chance of being the lucky winner.</div><span class="Apple-style-span" style="color: rgb(0, 0, 238); "><img src="http://4.bp.blogspot.com/_7dNyKgWA_uM/S4giM65eDYI/AAAAAAAAATo/MVRcZY0tbnY/s320/2010-02-19+14.04.44.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5442637755041320322" style="float: right; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 10px; cursor: pointer; width: 240px; height: 320px; " /></span><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div><br /></div><div>Jernhusen also have a few "love spots" all around the station. </div><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><img src="http://3.bp.blogspot.com/_7dNyKgWA_uM/S4gizOWgPgI/AAAAAAAAAUA/F66ukMBR5Ao/s320/2010-02-19+14.06.35.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5442638413098401282" style="float: right; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 10px; cursor: pointer; width: 240px; height: 320px; " /></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_7dNyKgWA_uM/S4giy8H02SI/AAAAAAAAAT4/Js3FgGCKUrg/s1600-h/2010-02-19+14.05.32.jpg"><img src="http://2.bp.blogspot.com/_7dNyKgWA_uM/S4giy8H02SI/AAAAAAAAAT4/Js3FgGCKUrg/s320/2010-02-19+14.05.32.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5442638408204998946" style="float: right; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 10px; cursor: pointer; width: 320px; height: 240px; " /></a></div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_7dNyKgWA_uM/S4giy8H02SI/AAAAAAAAAT4/Js3FgGCKUrg/s1600-h/2010-02-19+14.05.32.jpg"></a><span class="Apple-style-span" style="color:#0000EE;"><u><br /></u></span><div>On the <a href="http://www.jernhusen.se/templates/Page.aspx?id=898"><span class="Apple-style-span" style="color:#999999;">contest's web page</span></a> the company encourages couples to send in photos of themselves kissing or hugging at the love spots, and the photos will be published on the page. (Though I haven't seen any pictures yet, nor any link to pictures.) </div><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); "><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "></span><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_7dNyKgWA_uM/S4giylVPdtI/AAAAAAAAATw/qDCz38wV-TE/s1600-h/2010-02-19+14.05.20.jpg"></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_7dNyKgWA_uM/S4giM65eDYI/AAAAAAAAATo/MVRcZY0tbnY/s1600-h/2010-02-19+14.04.44.jpg"></a></span><img src="http://4.bp.blogspot.com/_7dNyKgWA_uM/S4giylVPdtI/AAAAAAAAATw/qDCz38wV-TE/s320/2010-02-19+14.05.20.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5442638402087253714" style="float: right; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 10px; cursor: pointer; width: 240px; height: 320px; " /><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: underline; "><br /></span></span></div><div><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: underline; "><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: underline; "></span></span><span class="Apple-style-span" style="color:#0000EE;"><br /></span><div><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: underline; "></span><span class="Apple-style-span" style="color:#0000EE;"><br /></span><div><br /></div><div>A cute initative, and I wonder how many couples want to be married at the Central Station... I'll see if I can join the happy couple at the wedding on the 3rd of April, to take some pictures.</div></div></div></div>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0tag:blogger.com,1999:blog-7213544150252096827.post-78297004689628567002010-02-26T19:47:00.005+01:002010-02-26T20:09:05.346+01:00Happy balloons<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_7dNyKgWA_uM/S4gZAwEqPoI/AAAAAAAAATA/UgRvfHhDhuI/s1600-h/2010-02-25+13.55.24.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="http://4.bp.blogspot.com/_7dNyKgWA_uM/S4gZAwEqPoI/AAAAAAAAATA/UgRvfHhDhuI/s320/2010-02-25+13.55.24.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5442627650372386434" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_7dNyKgWA_uM/S4gZAjD7uiI/AAAAAAAAAS4/nluUnE0A_Io/s1600-h/2010-02-25+13.53.22.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="http://4.bp.blogspot.com/_7dNyKgWA_uM/S4gZAjD7uiI/AAAAAAAAAS4/nluUnE0A_Io/s320/2010-02-25+13.53.22.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5442627646879676962" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_7dNyKgWA_uM/S4gZARMfSfI/AAAAAAAAASw/GOd8PNMrpUQ/s1600-h/2010-02-25+13.35.10.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="http://3.bp.blogspot.com/_7dNyKgWA_uM/S4gZARMfSfI/AAAAAAAAASw/GOd8PNMrpUQ/s320/2010-02-25+13.35.10.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5442627642083723762" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_7dNyKgWA_uM/S4gY__vidgI/AAAAAAAAASo/p_3g8Ve6XW8/s1600-h/2010-02-25+13.19.06.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="http://4.bp.blogspot.com/_7dNyKgWA_uM/S4gY__vidgI/AAAAAAAAASo/p_3g8Ve6XW8/s320/2010-02-25+13.19.06.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5442627637398894082" /></a>Yesterday, while driving my little <a href="http://www.glaceau.se/se_SV/pages/home/home.html"><span class="Apple-style-span" style="color:#999999;">vitamin</span></a> car around Stockholm, I noticed that someone had been placing colorful balloons on various lamp posts around the city center.<div>The balloons had different messages on them: "Hakuna Matata", "Feed the birds" and "Say hi to the palace guard".</div><div><br /></div><div>I have no idea whose idea this is and what purpose the balloons have, but they sure brightened up my day. :)</div><div><br /></div><div>(And sorry about the poor quality of the pictures. It's kind of hard to drive a car and take photos with your cell phone at the same time. ;)</div>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0tag:blogger.com,1999:blog-7213544150252096827.post-32084792042000018802010-02-15T07:42:00.005+01:002010-02-15T08:05:51.586+01:00eBay wedding reception<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_7dNyKgWA_uM/S3jxkkNblgI/AAAAAAAAASg/k3aK-a-6gmo/s1600-h/Bovine.jpg"></a><br />Do you live in Brisbane, Australia, and are planning to get married? Then check out <a href="http://cgi.ebay.com.au/WEDDING-RECEPTION-for-up-to-80-people_W0QQitemZ110494486886QQcmdZViewItemQQptZLH_DefaultDomain_15?hash=item19b9fc1166#ht_1022wt_1165"><span class="Apple-style-span" style="color:#999999;">this auction</span></a> on eBay, starting at 99 cents! A hotel in Brisbane, <a href="http://www.thenormanby.com.au/"><span class="Apple-style-span" style="color:#999999;">the Normanby Hotel</span></a>, is auctioning out a wedding reception for up to 80 guests, in order to celebrate the opening of the hotel's restaurant, <a href="http://www.thenormanby.com.au/restaurant"><span class="Apple-style-span" style="color:#999999;">Bovine</span></a>.<div><br /></div><div>Half of the income from the auction will be donated to the <a href="http://www.health.qld.gov.au/rch/"><span class="Apple-style-span" style="color:#999999;">Brisbane's Royal Children's Hospital</span></a> so you're making a good deed while getting a (hopefully) good price. So go on now, start bidding! ;)</div><div><br /></div><div><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><img src="http://4.bp.blogspot.com/_7dNyKgWA_uM/S3jxkkNblgI/AAAAAAAAASg/k3aK-a-6gmo/s320/Bovine.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5438362160547468802" style="float: right; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 10px; cursor: pointer; width: 320px; height: 186px; " /></span></div><div><span class="Apple-style-span" style="color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><br /></span></div><div><span class="Apple-style-span" style="font-size: small;"><i>Photo from </i></span><a href="http://www.thenormanby.com.au/restaurant"><span class="Apple-style-span" style="color:#999999;"><span class="Apple-style-span" style="font-size: small;"><i>thenormanby.com.au</i></span></span></a></div><div><br /></div><div>Read more in <a href="http://www.news.com.au/couriermail/story/0,,26725083-3102,00.html"><span class="Apple-style-span" style="color:#999999;">this article</span></a> from The Courier Mail.</div><div>And thanks to <a href="http://www.weinrauchphoto.com/"><span class="Apple-style-span" style="color:#999999;">Weinrauch Photography</span></a> for the tip on twitter!</div>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com2tag:blogger.com,1999:blog-7213544150252096827.post-50061029050401208262010-02-09T18:09:00.006+01:002010-02-09T18:21:44.658+01:00The "missing" video from ComHemI have had a few very busy weeks working on my "daytime" job, with <a href="http://www.glaceau.se/se_SV/pages/home/home.html"><span class="Apple-style-span" style="color:#999999;">Glacéau vitaminwater</span></a>, but I found the video I <span class="Apple-style-span" style="color:#999999;"><a href="http://loveevent.blogspot.com/2010/01/judit-judit-are-late.html">blogged</a> </span>about a few weeks ago, from <a href="http://www.comhem.se/">ComHem</a>. It's funny, but unfortunately only in Swedish. Enjoy! :)<br /><br /><object width="580" height="360"><param name="movie" value="http://www.youtube.com/v/eRl8qDkbTLw&hl=sv_SE&fs=1&rel=0&border=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/eRl8qDkbTLw&hl=sv_SE&fs=1&rel=0&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="580" height="360"></embed></object><br /><br />And check out someone who used ComHem's song, but the real TV intro's:<br /><br /><object width="445" height="364"><param name="movie" value="http://www.youtube.com/v/dN7_aJZDyDk&hl=sv_SE&fs=1&rel=0&border=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/dN7_aJZDyDk&hl=sv_SE&fs=1&rel=0&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object><div><br /></div><div>My <a href="http://loveevent.blogspot.com/search/label/ComHem"><span class="Apple-style-span" style="color:#999999;">other posts</span></a> about ComHem.</div>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0tag:blogger.com,1999:blog-7213544150252096827.post-45916170674488580792010-01-27T08:34:00.000+01:002010-01-27T08:34:00.267+01:00And again....I just have to blog about this <a href="http://www.ica.se/FrontServlet?s=ica&state=start&event=load_content"><span class="Apple-style-span" style="color:#999999;">ICA</span></a> commercial. In my opinion, ICA keep making hit after hit after hit. This time they "copy" the commercial for <a href="https://www.ginatricot.com/"><span class="Apple-style-span" style="color:#999999;">Gina Tricot</span></a>, a clothes retailer. The TV commercial was released in the same day as the news that Gina Tricot's model for the last 7 years, <a href="http://www.aftonbladet.se/sofismode/article6490237.ab"><span class="Apple-style-span" style="color:#999999;">Pernielle Holmboe, is being replaced with Brasilian model Emanuela de Paula</span></a>.<div><br /><object width="580" height="360"><param name="movie" value="http://www.youtube.com/v/9N3AWL-g9Sg&hl=sv_SE&fs=1&rel=0&border=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/9N3AWL-g9Sg&hl=sv_SE&fs=1&rel=0&border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="580" height="360"></embed></object><br /><br /></div><div>There are <a href="http://www.resume.se/nyheter/2010/01/25/ica-driver-med-gina-tricot/"><span class="Apple-style-span" style="color:#999999;">different voices to be heard about the commercial</span></a>. Many think that the agency behind ICA's commercials, <a href="http://www.king.se/"><span class="Apple-style-span" style="color:#999999;">King</span></a>, is making it easy for themselves, parodising everything. I on the other hand, find the commercials funny. So what if they are "just" parodies? They get attention and people adore the ICA "family". Why not credit the agency for that? </div>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0tag:blogger.com,1999:blog-7213544150252096827.post-75961059445293205802010-01-24T23:43:00.009+01:002010-01-26T13:53:01.223+01:00Wedding fair at Grand Hôtel<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_7dNyKgWA_uM/S1zqTjYGYtI/AAAAAAAAASY/bWN-ZwNsAh4/s1600-h/2010-01-23+11.36.02.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="http://3.bp.blogspot.com/_7dNyKgWA_uM/S1zqTjYGYtI/AAAAAAAAASY/bWN-ZwNsAh4/s320/2010-01-23+11.36.02.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5430472872336712402" /></a>This past weekend I helped Bröllopsakademin at a big wedding fair at Grand Hôtel in Stockholm. It was great fun and I got a lot of inspiration. I'll share a few of the more interesting things with you:<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_7dNyKgWA_uM/S1zpFdNGMXI/AAAAAAAAASQ/220Q3TF7Xno/s1600-h/2010-01-23+13.59.22.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="http://2.bp.blogspot.com/_7dNyKgWA_uM/S1zpFdNGMXI/AAAAAAAAASQ/220Q3TF7Xno/s320/2010-01-23+13.59.22.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5430471530650153330" /></a><br /><span class="Apple-style-span" style="color:#999999;"><br /><a href="http://www.aldestam.se/"></a></span><div><span class="Apple-style-span" style="color:#999999;"><br /></span></div><div><span class="Apple-style-span" style="color:#999999;"><br /></span></div><div><span class="Apple-style-span" style="color:#999999;"><br /></span></div><div><span class="Apple-style-span" style="color:#999999;"><br /></span></div><div><span class="Apple-style-span" style="color:#999999;"><br /></span></div><div><span class="Apple-style-span" style="color:#999999;"><a href="http://www.aldestam.se/" style="text-decoration: none;">Aldestam's</a></span> custom make garters, in any possible color you want. I've seen many custom made garters in American web shops, but these are the first Swedish ones I see. <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_7dNyKgWA_uM/S1zpFOoLa_I/AAAAAAAAASI/l2QavATlgYM/s1600-h/2010-01-23+13.59.34.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="http://2.bp.blogspot.com/_7dNyKgWA_uM/S1zpFOoLa_I/AAAAAAAAASI/l2QavATlgYM/s320/2010-01-23+13.59.34.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5430471526737210354" /></a>They also carry all other sorts of bridal accessories.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_7dNyKgWA_uM/S1zpE7416ZI/AAAAAAAAASA/DdblnfFceeI/s1600-h/2010-01-23+14.03.01.jpg" style="text-decoration: none;"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 240px; height: 320px;" src="http://3.bp.blogspot.com/_7dNyKgWA_uM/S1zpE7416ZI/AAAAAAAAASA/DdblnfFceeI/s320/2010-01-23+14.03.01.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5430471521706830226" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_7dNyKgWA_uM/S1zpEimg0uI/AAAAAAAAAR4/2lDH_3N8GXI/s1600-h/2010-01-23+14.13.03.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 240px; height: 320px;" src="http://1.bp.blogspot.com/_7dNyKgWA_uM/S1zpEimg0uI/AAAAAAAAAR4/2lDH_3N8GXI/s320/2010-01-23+14.13.03.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5430471514919064290" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_7dNyKgWA_uM/S1zpESBKvQI/AAAAAAAAARw/MPgEUt53ntc/s1600-h/2010-01-23+14.13.24.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 240px; height: 320px;" src="http://2.bp.blogspot.com/_7dNyKgWA_uM/S1zpESBKvQI/AAAAAAAAARw/MPgEUt53ntc/s320/2010-01-23+14.13.24.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5430471510467460354" /></a><br /><br /></div><div><br /></div><div>Gorgeous hats/head pieces from Cecilia Olsson, who works as a hat maker for Fancy Lola.</div><div><div><br /></div><div><br /></div><div>And these roses are just the cutest. You can "print" on the outside of the rose, on the petal, any kind of message you want. The company <a href="http://www.speakingroses.se/src/home.aspx"><span class="Apple-style-span" style="color:#999999;">Speaking Roses</span></a> can also send the rose to someone for you.</div><div><br /></div></div>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0tag:blogger.com,1999:blog-7213544150252096827.post-89284781001614898702010-01-20T20:45:00.005+01:002010-01-20T21:36:24.328+01:00Pilates, anyone?<img src="http://4.bp.blogspot.com/_7dNyKgWA_uM/S1dkalHMa5I/AAAAAAAAARI/2Jd46EUVJNI/s320/2010-01-18+13.53.14.jpg" style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 240px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5428918283620084626" /><img src="http://2.bp.blogspot.com/_7dNyKgWA_uM/S1dka6yB_DI/AAAAAAAAARQ/cdvfOyjeE34/s320/2010-01-18+13.53.34.jpg" style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 240px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5428918289436900402" /><img src="http://2.bp.blogspot.com/_7dNyKgWA_uM/S1dkbW27gWI/AAAAAAAAARY/hpLLMHEO-tk/s320/2010-01-18+13.54.30.jpg" style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 240px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5428918296973640034" /><img src="http://1.bp.blogspot.com/_7dNyKgWA_uM/S1dlpjnpstI/AAAAAAAAARo/GBqBjWKF3iA/s320/2010-01-18+13.55.06+(1).jpg" style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 240px;" border="0" alt="" id="BLOGGER_PHOTO_ID_5428919640429015762" />The other day, when I was driving up Odengatan in Stockholm, I spotted some green balloons on lamp posts along the street. I had to stop and see what they were.<div><br /></div><div>They were a guerrilla marketing campaign for <a href="http://www.pilates-center.se/"><span class="Apple-style-span" style="color:#999999;">Stockholm Pilates Center</span></a>, who will host an open house event this Friday, to celebrate that they moved to new and bigger premises. The folder attached to the balloons said something like: "Help us puncture the myth. More than just balls, individual training for the whole body." I must say I thought the slogan was quite catchy, and today when passing by again, many of the ballons were actually punctured...</div><div><br /></div><div>Catchy and eye-catching. And probably not too expensive. That's my kind of guerrilla campaign! :) Well done, Stockholm Pilates Center!</div><div><br /></div><div>Make sure to also check out Stockholm Pilates Center's <a href="http://www.facebook.com/pages/Stockholm-Pilates-Center/246579111858"><span class="Apple-style-span" style="color:#999999;">Facebook page</span></a>!</div><div><br /></div><div><br /></div><div>(And if you look closely in the second picture, you can see my Glacéau Vitaminwater car in the background. Yep, that's the car I'm driving around in Stockholm all day long... :)</div>Adriana Dobrinhttp://www.blogger.com/profile/07000974457908908812noreply@blogger.com0