One of the two Swedish teams competing, stole the third price in the European finals of the newspaper advertising contest best YET. An article about the Swedish team, consisting of Philip Frendberg from B9 Advertising and Tobias Grönberg from Deasign, can be found here (Resumé), and also: the Swedish site for best YET. But I tried to find another (international) site about it, or something about who is behind the award, but I couldn't find anything! Strange! Anyone out there who know where to look?
Oh, and the team that won was from Belgium; Ross McCurrac och Arnaud Bailly, working at Saatchi. Saatchi & Saatchi is one of my favourite agencies (due to Kevin Roberts and his concept "Lovemarks", which is one of the catalysts for this blog...) (Find earlier posts about Saatchi here and here).
Showing posts with label kevin roberts. Show all posts
Showing posts with label kevin roberts. Show all posts
5/11/2009
5/20/2008
Lovemarks forever?!?
I wrote an earlier post with a link to allaboutbranding.com. I read an interesting, but frankly quite basic, article written by Kevin Roberts (about Lovemarks of course).
I also stumbled over another article from the same site, written by a Dr. Dan Herman.
Creating Enticing Brands, not 'Lovemarks'
Dr Herman uses more than half of his article to write about how bad Kevin Roberts is, and that Roberts has no clue about branding. After he is done with that, he writes about emotionally strong brands. He accuses Roberts of not being able to understand research, and that you can not disconnect emotions from logic, you have to have both. Herman writes about creating a social or psychological benefit created from the benefit of the brand. And also, he has some very interesting points about building an emotionally strong brand that people love. Try using "off-core differentiation" for example.
I also stumbled over another article from the same site, written by a Dr. Dan Herman.
Creating Enticing Brands, not 'Lovemarks'
Dr Herman uses more than half of his article to write about how bad Kevin Roberts is, and that Roberts has no clue about branding. After he is done with that, he writes about emotionally strong brands. He accuses Roberts of not being able to understand research, and that you can not disconnect emotions from logic, you have to have both. Herman writes about creating a social or psychological benefit created from the benefit of the brand. And also, he has some very interesting points about building an emotionally strong brand that people love. Try using "off-core differentiation" for example.
5/05/2008
Lovemarks book review
Grant McCracken has written a review of Kevin Roberts book "Lovemarks".
Even though the criticism is quite harsh, I'm thinking about buying the book. Simply because I want to create my own opinion.
Grant McCracken's blog: This blog sits at the...
Even though the criticism is quite harsh, I'm thinking about buying the book. Simply because I want to create my own opinion.
Grant McCracken's blog: This blog sits at the...
4/28/2008
Emotional markets
So, in Kevin Roberts article about Lovemarks (link to my post about it) he is talking about emotions.
I'm going to a seminar by professor Dmitry Repin. He is going to talk about "Emotional markets and Emotional Traders". Since he is a finance guy, I guess his seminar is about stock market trade, but I can't keep myself from wondering wether his theories can be applied to "normal" trading?!?!
Emotions ARE important. A report will be posted after the 8th of May.
I'm going to a seminar by professor Dmitry Repin. He is going to talk about "Emotional markets and Emotional Traders". Since he is a finance guy, I guess his seminar is about stock market trade, but I can't keep myself from wondering wether his theories can be applied to "normal" trading?!?!
Emotions ARE important. A report will be posted after the 8th of May.
4/27/2008
Toyota Prius
Well, it turns out Seth Godin drives a Toyota Prius. (At least that is what he writs in this post: You're right)
In my opinion the Prius is almost the best car in the world right now (yes, we own one). Almost the best car because you can not change the GPS while the car is moving. Safe? Yes. Good? Maybe. Annoying? Definitely! If you drive with a passenger, that person can not do anything either, you're stuck with the address you added from the beginning, even if you would rather stop somwhere on the road. I think I have to write to Toyota about that.
What is also interesting is that Saatchi & Saatchi (where Kevin Roberts, the creator of Lovemarks, happens to work), was, together with another advertising agency, the creators of the advertising for the Prius. (Saatchi & Saatchi News, at the bottom of the page).
I like it.
In my opinion the Prius is almost the best car in the world right now (yes, we own one). Almost the best car because you can not change the GPS while the car is moving. Safe? Yes. Good? Maybe. Annoying? Definitely! If you drive with a passenger, that person can not do anything either, you're stuck with the address you added from the beginning, even if you would rather stop somwhere on the road. I think I have to write to Toyota about that.
What is also interesting is that Saatchi & Saatchi (where Kevin Roberts, the creator of Lovemarks, happens to work), was, together with another advertising agency, the creators of the advertising for the Prius. (Saatchi & Saatchi News, at the bottom of the page).
I like it.
4/23/2008
Kevin Roberts on Lovemarks
An interesting article from allaboutbranding.com, explaining Lovemarks a little deeper. (By Kevin Roberts)
Lovemarks
Lovemarks
4/20/2008
Lovemark(s) on the net
Some background information from Wikipedia and Saatchi & Saatchi (the advertising agency where Kevin Roberts, the "inventor" of Lovemarks, works)
Lovemark at Wiki
Lovemarks.com
Lovemark at Wiki
Lovemarks.com
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