best YET

One of the two Swedish teams competing, stole the third price in the European finals of the newspaper advertising contest best YET. An article about the Swedish team, consisting of Philip Frendberg from B9 Advertising and Tobias Grönberg from Deasign, can be found here (Resumé), and also: the Swedish site for best YET. But I tried to find another (international) site about it, or something about who is behind the award, but I couldn't find anything! Strange! Anyone out there who know where to look?

Oh, and the team that won was from Belgium; Ross McCurrac och Arnaud Bailly, working at Saatchi. Saatchi & Saatchi is one of my favourite agencies (due to Kevin Roberts and his concept "Lovemarks", which is one of the catalysts for this blog...) (Find earlier posts about Saatchi here and here).

Toyota Prius

Well, it turns out Seth Godin drives a Toyota Prius. (At least that is what he writs in this post: You're right)

In my opinion the Prius is almost the best car in the world right now (yes, we own one). Almost the best car because you can not change the GPS while the car is moving. Safe? Yes. Good? Maybe. Annoying? Definitely! If you drive with a passenger, that person can not do anything either, you're stuck with the address you added from the beginning, even if you would rather stop somwhere on the road. I think I have to write to Toyota about that.

What is also interesting is that Saatchi & Saatchi (where Kevin Roberts, the creator of Lovemarks, happens to work), was, together with another advertising agency, the creators of the advertising for the Prius. (Saatchi & Saatchi News, at the bottom of the page).
I like it.

Kevin Roberts on Lovemarks

An interesting article from allaboutbranding.com, explaining Lovemarks a little deeper. (By Kevin Roberts)

Lovemarks