I ran across this inventive guerrilla campaign for True Blood season 2 (in Sweden the series apparently airs on Canal+). This lightboard is at a bus stop, and the picture of this guy is advertising some shopping mall. Oddly enough I didn't even check what mall, I was just so amused by the True Blood campaign... Anyway, someone attached a transparent sticker to the guys neck, making it look like he's been bitten by a vampire. There is also text saying "True Blood, season 2, Wednesdays at 20.00, Canal+". I liked it and it made me smile! :)
The show has been aired since September though, and I wonder if I'm just slow on noticing the campaign, or if Canal+ needs more wievers?
An older blog post about True Blood can be found here.
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