Lindex downsizes...

So it turns out, Lindex' new collection, Affordable Luxury, designed by Ewa Larsson, has gotten some criticism due to the fact that it is only sold in the sizes S and M (Swedish sizes 36-42).

PR expert Paul Ronge thinks it is discriminating, (web TV from Aftonbladet.se, unfortunately only in Swedish). Lindex claims it is a limited collection, and that 36-42 sizes are the sizes that are mostly sold in their stores. Lindex have written an explanation (in Swedish) here.

I agree with Ronge, it is discriminating. Thumbs down for Lindex.

Link to my Lindex post from the other day, where I comment on their Party Collection dress sizes.

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