5/29/2009

Since I believe in the cause...


...yet another blog post about A Non Smoking Generation. Previous posts tagged A Non Smoking Generation can be found here.

Just in time for 31st of May, World No Tobacco Day 2009, A Non Smoking Generation together with agency Tank/Y&R, have come up with a new brilliant campaign. Food products, with warning labels on them, are being distributed to food stores, in order to make the owners of the stores reflect about what kind of products they are actually promoting and selling to their customers. All in the name of name of a good cause; trying to make it harder for young people to start smoking! I like it!

No press release from A Non Smoking Generation yet, but read an article in Swedish, from Resumé, here.

Picture from the web page of A Non Smoking Generation

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