Viral Video Marketing

Check out this blog post, about Viral Marketing. Mike Laurie (who is a digital planner at JPMH Integrated Marketing Communications) has, on JPMH's blog Ship's Biscuit, tried to identify different patterns within viral video marketing, videos mostly posted on YouTube or forwarded by email, by someone who might do it for fun, or maybe even by a company wanting to market themselves. If you are "smart" enough to get your brand name into one of these viral videos, you have got yourself some "free" marketing. I discover new and interesting stuff on the internet all the time, and I intend to write more about this phenomena.
I haven't checked out the full article/post yet but I will sure do!

BTW; I got the tip from Seth Godin's blog, of course ;)