innocent storytelling

Last week, I attended an event hosted by Passion for Business magazine and Casall Sportswear. The event was catered by Blueberry. They served sandwiches and innocent smoothies. With the smoothies came a small information booklet. I was going to just throw it away but decide to flip through it. In the booklet you could read the story behind innocent smoothies.
Picture borrowed from innocentdrinks.se.

Three London guys bougth a whole lot of fruit and rented a stall at a music festival. They made smoothies of the fruit and had a sign on the stall saying "Do you think we should give up our jobs to make these smoothies?". In front of the stall they had two waste bins, one for YES and one for NO, so their customers could vote. By the end of the festival the YES waste bin was full, and the next Monday the guys quit their job and started a smoothies company called innocent. Read their full story here.
This little story, true or false, made me feel like there are real people behind the company, and it made the company more trustworthy. When they state that their smoothies contain only fresh fruit and nothing else, I am prone to believe them!

Innocent now is represented all over the world, and seem to be keeping a very familiar tone in ther marketing strategy, they even call all their customers 'family'! This is something that appeals to me and I will sure continue to buy innocent smoothies...

Extraordinary events blog

Need inspiration, as well as hands-on planning tips for that extraordinary event? Check out ready 2 spark blog! Really my kind of stuff! :)

Boot camp for event planners (Canada)

If you live in Canada you might want to check out the Special Event Boot Camp, a series of workshops for event planners.

Billionaire wedding by Swedish agency

The Swedish event agency Initiativ were in charge of the billionaire Charles Simonyi's wedding in Göteborg last november. One of the guests invited was Bill Gates. Security was massive. Read a Swedish article about it here (at Resumé).

I wonder if any private agency will be asked to help out with the Swedish Crown Princess' wedding?!?

Swedish Guerrilla Marketing blog (My Quest)

Yay! I found this blog: Icke-traditionella medier (translates: non-traditional media) that has posts about, yes, you guessed; non-traditional media, such as guerrilla marketing and ambient media. The blog is in Swedish, but contains lot's of pictures and film clips. It's hosted by a communication agency in Malmö; Crowd, and from what I can read on their webpage, they do quite a lot of guerrilla marketing campaigns. Me like!

Well, Crowd did a mini campaign together with one of my favourite agencies; Miami. It was during Eventdagarna, a Swedish fair for, amongst others, event agencies. The fair had the subject of "Event Marketing", and neither Crowd nor Miami attended. They sprayed water logos on and around the fair area, stating "Guerrilla and ambient are not events", in order to make a statement that they would have liked to have representatives from guerrilla agencies there, and that maybe the fair should not have been called Eventdagarna (The Event Days). Read an article about the campaign, from Dagens Media here.

I do agree that guerrilla and ambient are not events, BUT I do firmly believe that you might need to incorporate many different parts of different media in order to get a campaign that reaches your target group to a full extent. It is normally not enought to just buy an ad in a magazine or newspaper, you need to follow up with TV, maybe radio, a few events and maybe som attention-creating guerrilla actions.

Sassy!

Need some sassiness in your life? Check out America's sassiest life style guru, Steve Kemble's website! I sooo wish I could work for him, it seems like his events are so much fun! :)

Looking for an event job?

Check out this site: event-jobs.net. Mostly jobs in the UK, but you can find the one or two odd international jobs as well!

Event manager blog

Sometimes I check out Nicole Jensens blog. She is an event manager from Brisbane, Australia, and she has useful tips for event management in her blog posts.

Kreafon

A few days ago, when browsing the internet, I came across a nice blog. The blog is hosted by Swedish PR and communication agency Kreafon. I checked out their website and found it very interesting. They claim to be a full service agency, but I feel some things are missing. And by some things, I mean events. Events are a great way to enhance brand experiences, and combined with traditional marketing, a strong graphical profile and social media, a brand can gain great success with the target group consumers. So I think I will send them an email, offering my services! :)

So, this morning I did a normal Google search (normal for me anyway). I entered the words "advertising pr marketing" (but in Swedish; "reklam pr marknadsföring"). And I was a bit impressed to see that Kreafon, this relatively small agency (with only three full time employees) came up as the number one hit (after the sponsored hits)! It must be a sign! ;)

Though, I can't stop wondering why an agency who claims that they are good with social media and can help their customers build a stronger (online) profile, doesn't seem to have neither a Facebook Group nor a twitter account?!?

Event Secrets...

A quite useful site: eventsecrets.com, which is (according to their own website) "one of the web’s leading event management and event planning websites". It has lot's of good tips for event managers, but doesn't seem to be updated with news that often.

Well arranged Wedding Event

Today, Skansen hosted a well arranged event, promoting their wedding services. They showed off Seglora Church where you could have the ceremony, and they also showed historic wedding clothes, which couples could rent. There was music, a florist, a cake maker, print samples and representatives from different restaurants at or around Skansen. Skansen showed that they can help arrange a full wedding, from beginning to end. A very good idea, that attracted a lot of people, couples planning their wedding and also a TV reporter. Well done Skansen!