Sounds like branding

So, it's vacation time here in Sweden, and that for me means a lot of reading.

I've just finished reading Sounds like branding, by Jakob Lusensky.

It's a book, that talks about how your brand "sounds" and how that affects your customers and can make them interact more with your brand. Very interesting, and I really like that he talks about lovemarks. Lovemarks is one of the reasons I actually decided to start blogging, because when I read about the concept, on a trip to New York some time ago, I got amazed and wanted to explore the marketing/branding world more. The word in itself is also what inspired me to name this blog (and my company) to LoveEvent.

Picture from Bokus.com.

Now this blog has come to be about a lot more than lovemarks, but nevertheless, the word means a lot to me. :)

Check out the Sounds like branding blog.

Swedish Sensory Marketing

I have earlier written about sensory branding (the use of all five senses in marketing campaigns), and now there is a Swedish book on this topic. I got my hands on "Sinnesmarknadsföring" ("Sensory Marketing") yesterday, and I'm really looking forward to reading it. The book is written by Bertil Hultén, Niklas Broweus and Marcus van Dijk, and it was voted Swedens best marketing book of the year in 2008, so I can't wait!

P.S. (They have also translated the book to English)

A few more things to check out...

...when I get the time...

Alain de Botton (@ Wiki), a Swiss philosopher, who wrote (amongst other books) a book called Status anxiety, about how we lead our lifes today, and how status and what "everybody else" thinks of us, affects us. (For Alains own webpage, click here.)

Martin Lindström is a "brand futurist". He works with sensory branding and neuromarketing. He is part of a project called buy-ology (which coincidentally is also the name of his book ;). The project studies neurobranding (a mix between science and marketing), and they scan peoples brains to find out WHY we buy certain stuff. A few steps further than "lovemarks", I can tell you...

Another interesting article, reviewing another book from Martin Lindström. The book is called "Brand Sense - Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound". That's what sensory branding is all about!