Kreafon on Twitter

So, it turns out it really does take up a lot of your time trying to keep up to date with everything that happens on the internet and in all social networks and blogs...

Only a mere five days after my blog post about communication agency Kreafon, where I kind of dissed them for being, according to themselves, "in the front" when it comes to social media, though they did not even have presence neither on Facebook nor on twitter, they actually started a twitter account and are now official twitters! Well done, Kreafon! :) Follow them on twitter here, I know I will.

McDonald's brand

I saw this strip (originally here) and, wether you want it or not, McDonald's is the 8th most powerful brand in the world, according to this report.

And even though McDonald's must be pouring tons of money into advertising and PR, they also seem to spend money on their employees.

I heard that a manager, starting up a fast food pizza chain in Stockholm, wanted to get experienced fast food employees, and thus tried to recruit personell from the three big hamburger chains in Sweden: McDonald's, Burger King and Max. He offered them a better salary, hoping to attract competent people. The employees at Burger King and Max didn't have any problem at all switching work places, but the manager could not get a single employee to leave McDonald's. The McDonald's emloyees all stated that the personal and work related development opportunities at McDonald's were so good, that they didn't want to leave the company. So maybe we should learn from McDonald's: money isn't all that counts...

No smoke publicity

Since I am personally a big fan of people NOT starting to smoke, I am very pleased to see that Fredrik Söderhielm, Secretary General for A Non Smoking Generation, has written a debate article in Aftonbladet (Swedish daily paper) asking the government to take harder action against tobacco companies and tobacco advertising, such as hardening the rules on exposing tobacco products in food stores. (The article can be read here, and here is an earlier press release about it.)

I have earlier posted about A Non Smoking Generation's anti-tobacco campaign and also a post about them winning an advertising award for that campaign.

I like that the organisation keeps getting publicity, because I do really belive that smoking is bad for you, and every kid that can be prevented from starting to smoke is so worth all the work I imagine the organisation is putting into their PR campaigns. The article was almost a full spread, and is probably read by a lot of people. Go Fredrik and A Non Smoking Generation!!!

Kreafon

A few days ago, when browsing the internet, I came across a nice blog. The blog is hosted by Swedish PR and communication agency Kreafon. I checked out their website and found it very interesting. They claim to be a full service agency, but I feel some things are missing. And by some things, I mean events. Events are a great way to enhance brand experiences, and combined with traditional marketing, a strong graphical profile and social media, a brand can gain great success with the target group consumers. So I think I will send them an email, offering my services! :)

So, this morning I did a normal Google search (normal for me anyway). I entered the words "advertising pr marketing" (but in Swedish; "reklam pr marknadsföring"). And I was a bit impressed to see that Kreafon, this relatively small agency (with only three full time employees) came up as the number one hit (after the sponsored hits)! It must be a sign! ;)

Though, I can't stop wondering why an agency who claims that they are good with social media and can help their customers build a stronger (online) profile, doesn't seem to have neither a Facebook Group nor a twitter account?!?

Swedish Communication Agency

Stumbled over a Swedish Communication Agency: Hallvarsson & Halvarsson. Their Online Media department runs this blog, blogging about online media, PR, and how companies can take up more space online, and how they should use social media. Also about viral videos, Twitter, Facebook, marketing campaigns and more. Interesting, but only in Swedish.

Guldäggsvinnare (The Golden Egg)

The Advertising Association of Sweden are hosting the most prestigeous advertising/PR award in Sweden: Guldägget (The Golden Egg). The Golden Egg winners were announced yesterday at a gala at Konserthuset in Stockholm.

The winners, in the category of PR, were: A Non Smoking Generation, with their campaign: "Deception by Marlboro" (site text only in Swedish, but lot's of pictures, so you get the drill)
For the jury's motivation, you can read an article at Resumé, here (Swedish only). The agencies behind the winning PR campaign are Agent Kommunikation and Tank/Y&R.

I made a blog post about it earlier (here), as I found it to be a very innovative campaign, and I think (and hope) it really made an impression in the lifes of young people who stumbled over it.

Keep it smoke-free, kids! ;)