Com Hem repeating themselves

Com Hem (I have written a few posts about them before) have made another TV commercial. Still funny, but they have now gone with the same concept for quite some time. Maybe it's time to renew?!?

F**king brilliant commercial

Yeah, well, I'm sorry for swearing, but this is the best commercial I've seen in a loooong time! A friend of mine shared it on FB today, but the video has been uploaded on YouTube since the end of August. My only regret is that I haven't seen it until now.

I'm not going to spoil it for you, so just enjoy! :)

Funny diva

I just saw the funniest Snickers commercial on TV. It's not that new, but hilarious if you haven't seen it before! :) Enjoy!

The "missing" video from ComHem

I have had a few very busy weeks working on my "daytime" job, with Glacéau vitaminwater, but I found the video I blogged about a few weeks ago, from ComHem. It's funny, but unfortunately only in Swedish. Enjoy! :)



And check out someone who used ComHem's song, but the real TV intro's:

My other posts about ComHem.

And again....

I just have to blog about this ICA commercial. In my opinion, ICA keep making hit after hit after hit. This time they "copy" the commercial for Gina Tricot, a clothes retailer. The TV commercial was released in the same day as the news that Gina Tricot's model for the last 7 years, Pernielle Holmboe, is being replaced with Brasilian model Emanuela de Paula.

There are different voices to be heard about the commercial. Many think that the agency behind ICA's commercials, King, is making it easy for themselves, parodising everything. I on the other hand, find the commercials funny. So what if they are "just" parodies? They get attention and people adore the ICA "family". Why not credit the agency for that?

Judit & Judit are late?

Today I saw a very funny TV commercial from ComHem. It featured Judit & Judit in various movies and TV shows, advertising TV "On demand". I liked the commercial, and decided to blog about it (check out my previous post about ComHem's Judit & Judit here.)

Though, I was a bit surprised to find that the commercial can't be found anywhere on the internet. I googled, and checked ComHem's YouTube channel, but didn't find anything. I was a bit annoyed. In my mind, if you release a TV commercial, why not release it in social media at the same time as well? I decided to call Judit & Judit (since they are the spokespersons for ComHem's customer service ;). I talked to a nice boy who didn't know much, just that the TV commercials were released today, and if I didn't find it on YouTube, ComHem probably hadn't had time to upload it there. He suggested me to take a look on ComHem's web site (which I already had of course) but he said he wasn't sure the commercial could be found there. Quite disappointing actually.

The picture in this post is from comhem.se, so apparently there was a launch event held in Stockholm, but then, even more so, why not follow up with a YouTube upload?

So, instead of a blog post about a funny (possibly viral) commercial, it resulted in a blog post about Judit & Judit being late with their uploads. Or am I wrong? Is there maybe a strategy behind this? Please enlighten me! :)

ICA does it again :)

ICA have come up with a new TV commercial, making a parody out of a Swedish video blogger (Amanda) who is quite "popular" on YouTube. Some like her blog, and some find her posts being quite meaningless. Anyway, many have heard of her, and many will certainly find ICA's commercial hilarious (as I did). Unfortunately, both clips are only in Swedish, but I am pretty sure the ICA one will become a viral video soon...

Check out one of the "original" clips from Amanda's Youtube channel.

And here is ICA's commercial:

My previous blog posts about ICA.

Glacéau Vitaminwater "Guerrilla" Campaign

On Monday, Glacéau Vitaminwater was launched in Stockholm. The hydrating, great-tasting vitamin enhanced beverage comes in 6 different flavors and functions, and is only promoted through sampling and PR activities. No commercials on TV or in magazines. Interesting. Read more about it in Dagens Media.

Picture from glaceau.se.

Of course, I might be a bit biased reporting about Glacéau Vitaminwater, since I'll be working for UMG with the PR activites... but, hey, I wouldn't be human if I had always been objective. ;)

The only downsize is that the glaceau.se web page is not finished yet, apparently due to the IT guys playing too much online poker. ;)

ICA and Jamie Oliver

ICA is a grocery chain in Sweden, and they have made theirselves a name out of making short TV commercials building up a story about their employees. Many of the commercials are very popular, and the most recent one features Jamie Oliver. I like it!



Follow ICA on Twitter.

Commercials

The blog has had lot's of posts about weddings lately, and not so much about advertising and viral videos, so I thought I'd share one of my favorite commercials/viral videos. This commercial for Volkswagen was never aired in Sweden, but it is hilarious! Enjoy!

YouTube

I was just checking out YouTube, and this video clip of Susan Boyle on Britan's Got Talent has had over 40 million views! 40 millions!!! Thats quite huge!

And speaking of YouTube, a bunch of Swedish boys performed an "almost naked" dance, covering their privates with crisp bread, on the Swedish show "Talang" (Talent). The YouTube clips of their performance have also had a lot of impact, and they have even been featured by international blogger PerezHilton.com. You can read the blog post here, where you can also watch the clip. I got the tip from this article by Swedish Expressen (where you also can watch the clip).

The crisp bread reminded me of an old Swedish TV commercial, featuring Knäckehäxan (The Crisp Bread Witch). The commercial was made as a parody, and it wanted to make us buy more Start Muesli. I don't know if people did, but one of the lines from the commercial really stuck to people, and is still today used sometimes: "Sluta jiddra, börja trolla!" Watch the clip here.

Kreafon

A few days ago, when browsing the internet, I came across a nice blog. The blog is hosted by Swedish PR and communication agency Kreafon. I checked out their website and found it very interesting. They claim to be a full service agency, but I feel some things are missing. And by some things, I mean events. Events are a great way to enhance brand experiences, and combined with traditional marketing, a strong graphical profile and social media, a brand can gain great success with the target group consumers. So I think I will send them an email, offering my services! :)

So, this morning I did a normal Google search (normal for me anyway). I entered the words "advertising pr marketing" (but in Swedish; "reklam pr marknadsföring"). And I was a bit impressed to see that Kreafon, this relatively small agency (with only three full time employees) came up as the number one hit (after the sponsored hits)! It must be a sign! ;)

Though, I can't stop wondering why an agency who claims that they are good with social media and can help their customers build a stronger (online) profile, doesn't seem to have neither a Facebook Group nor a twitter account?!?

Viral video, LED Sheep

Uploaded on YouTube on the 16th of March (about a week ago) and already viewed more than 2 million times, this amusing video (which seems to be a commercial for Samsung LED TVs) has had a huge impact. It would be really interesting to see how much the traffic has increased on Samsungs website during the last week...