Pilates, anyone?

The other day, when I was driving up Odengatan in Stockholm, I spotted some green balloons on lamp posts along the street. I had to stop and see what they were.

They were a guerrilla marketing campaign for Stockholm Pilates Center, who will host an open house event this Friday, to celebrate that they moved to new and bigger premises. The folder attached to the balloons said something like: "Help us puncture the myth. More than just balls, individual training for the whole body." I must say I thought the slogan was quite catchy, and today when passing by again, many of the ballons were actually punctured...

Catchy and eye-catching. And probably not too expensive. That's my kind of guerrilla campaign! :) Well done, Stockholm Pilates Center!

Make sure to also check out Stockholm Pilates Center's Facebook page!

(And if you look closely in the second picture, you can see my Glacéau Vitaminwater car in the background. Yep, that's the car I'm driving around in Stockholm all day long... :)

Glacéau Vitaminwater launch party

Some pics from Glacéau Vitaminwater's launch party at Summit:

Finest.se

Rodeo.net

Some bloggers about Glacéau Vitaminwater:

Fast Food Lovers

Who cares it's only fashion

Fashionguide.se

Glacéau Vitaminwater "Guerrilla" Campaign

On Monday, Glacéau Vitaminwater was launched in Stockholm. The hydrating, great-tasting vitamin enhanced beverage comes in 6 different flavors and functions, and is only promoted through sampling and PR activities. No commercials on TV or in magazines. Interesting. Read more about it in Dagens Media.

Picture from glaceau.se.

Of course, I might be a bit biased reporting about Glacéau Vitaminwater, since I'll be working for UMG with the PR activites... but, hey, I wouldn't be human if I had always been objective. ;)

The only downsize is that the glaceau.se web page is not finished yet, apparently due to the IT guys playing too much online poker. ;)