Interesting idea

Check out this web site: helpareporter.com. You join the emailing list, and then you get forwarded emails with questions from reporters. If you think you can help, just email the reporter back, and you might see your name in print...

Again, this link was stolen from Seth Godin's blog (too bad I don't have enough fantasy myself...)

Guerrilla or viral?

Hmm, I just realised that one of my previous posts (found here), about Seth Godin going Guerrilla, should probably really have been called "Seth Godin goes Guerrilla AND Viral". He is not only promoting his book with very little (and maybe somewhat unconventional) means, he is also asking you to spread his message (the book) by viral marketing. You, reading the book, telling your friend, who tells his sister and his colleague, who tells their families, and so on... Smart.

Well, I just keep learning more and more stuff, every day. I love it! :)

Viral Video Marketing

Check out this blog post, about Viral Marketing. Mike Laurie (who is a digital planner at JPMH Integrated Marketing Communications) has, on JPMH's blog Ship's Biscuit, tried to identify different patterns within viral video marketing, videos mostly posted on YouTube or forwarded by email, by someone who might do it for fun, or maybe even by a company wanting to market themselves. If you are "smart" enough to get your brand name into one of these viral videos, you have got yourself some "free" marketing. I discover new and interesting stuff on the internet all the time, and I intend to write more about this phenomena.
I haven't checked out the full article/post yet but I will sure do!

BTW; I got the tip from Seth Godin's blog, of course ;)

Seth goes guerrilla?

Seth Godin wrote this book a year ago (The Dip) and now, on his blog, he is asking people who bought the book, to lend their copy to a friend, family member or colleague. By doing this, Seth is spreading his word, with the help of people who already believe in what he writes. (Not that there is anything wrong with that, I don't really have an opinion yet, since I haven't read any of his books, only his blog.)

Imagine having a guy coming up to you on the street saying: "Hey, you wanna read my book?". You would probably consider him to be some sort of nutjob, trying to sell you something or wanting to show you the wonderful world of the Lord. Imagine your friend, over coffee, telling you: "Hey, I read this great book some time ago, wanna read it?" You would probably consider lending the book and reading it. Maybe you like it so much you buy it for yourself, and a few weeks later you tell your sister about the book, and so it goes...

The "official" definition from Wiki reads: "an unconventional system of promotions on a very low budget, by relying on time, energy and imagination". Well, what Seth did is my notion of how guerrilla marketing is done. Marketing with very little means, quite imaginative (without pushing to "sell" something), and he is probably quite successful too, judging by the comments to his post. Good job, Seth!

Toyota Prius

Well, it turns out Seth Godin drives a Toyota Prius. (At least that is what he writs in this post: You're right)

In my opinion the Prius is almost the best car in the world right now (yes, we own one). Almost the best car because you can not change the GPS while the car is moving. Safe? Yes. Good? Maybe. Annoying? Definitely! If you drive with a passenger, that person can not do anything either, you're stuck with the address you added from the beginning, even if you would rather stop somwhere on the road. I think I have to write to Toyota about that.

What is also interesting is that Saatchi & Saatchi (where Kevin Roberts, the creator of Lovemarks, happens to work), was, together with another advertising agency, the creators of the advertising for the Prius. (Saatchi & Saatchi News, at the bottom of the page).
I like it.

Seth Godin

Seth Godin is "a bestselling author, entrepreneur and agent of change". He writes books and run blogs about marketing (and other stuff I suppose, I haven't had the time to check everything he does). I have read som posts though, and I do find them very interesting. Check out

Seth Godin's blog

Or, check out one of his older blogs (from 2005), which I suppose he started in order to promote his book "All marketers are liars". I will look deeper into his blogs, because they seem very interesting.

All marketers are liars blog