Nice perfume?

I so love this (guerrilla) marketing campaign, created for a Non Smoking Generation in Sweden. A "perfume" was invented, with everything: a photo shoot with models, a seductive perfume bottle design, and a sampling event in four malls. In the malls, perfume testers were given to customers, there were big stands and big posters with the perfume name on them: "Deception". But, the smell of the perfume was that of old cigarette butts... yuck! A Non Smoking Generation wanted this campaign to show how cigarette manufacturers can make anything look seductive...

The article is unfortunately in Swedish, but hey, I don't have the time to translate it... ;)