In Sweden, if you own a TV, it is mandatory to pay a fee for public TV and radio. There are two commercial-free public service TV channels that are bascially run by the government. The money is used to produce and purchase TV shows, and the news are (supposedly) objective.
The problem is that many people don't pay. It is kind of hard for
Radiotjänst, as the name of the company that handles payments is, to check every home for a TV. So, they make commercials in order to get people to pay. They have previously run a few fun campaigns, including the popular "En snigel på ögat" (A snail on the eye) and
Hembesök (House Call), and now they have a new one out.
I saw a
link on Facebook, from one of my friends. I clicked it and was redirected to a (Swedish) movie, where a woman, in an international press conference, asks how we can be sure that what we see on TV is real, and how we can be sure that even the little voices get heard. She explained it was due to one person, a hero, and she opens en envelope with a photo of my friends dog. You then see people all over the world cheering for the Swedish hero, and more photos of the dog, in different crowds, beeing hailed as a hero. I was amused, and curious, until the end of the movie, because it wasn't until then that it was revealed that why this dog was a hero was because it paid it's TV fee! So, the whole site, where you an upload a photo of yourself (or of your dog) and become a hero, is a campaign for the Swedish TV fee.
Ok, so the idea is maybe not new, but I like it nontheless, and here is my
Hero movie (and yes, we do pay pour fee... ;) and
here you can be a hero!
I was browsing around the net and ran across Vimsmamman's blog. She has this lovely photo in one of her posts, and she writes that this is the best photo from her wedding. The best photos are taken when no-one is really prepared... I must of course agree, it's such a beatuiful photo, full of joy! :)
I ran across this inventive guerrilla campaign for True Blood season 2 (in Sweden the series apparently airs on Canal+). 
In Sweden, around the holidays (Christmas in particular), there is a custom to buy boxes of chocolates named Aladdin. The Aladdin chocolate boxes are manufactured by Kraft Foods (the largest producer of chocolate in the Nordic area) and Aladdin has been sold on the Swedish market for 70 years. 
On Twitter, I follow Weddingistas, a wedding planning service in Connecticut. Through their tweets and their blog, I came across this absolutely GORGEOUS Trash the Dress photo shoot. Check out photographer Michael Maler's mini web site with pics from the session. Fabulous!
So it turns out, Lindex' new collection, Affordable Luxury, designed by Ewa Larsson, has gotten some criticism due to the fact that it is only sold in the sizes S and M (Swedish sizes 36-42). 
A Non Smoking Generation (ANSG) have started a collaboration with Swedish jewelry retailer Glitter. In order to celebrate ANSG's 30th anniversary, Glitter have created a jewelry collection called Ashes. Ashes will be sold during the month of November in all of Glitter's 80 Swedish stores.
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