Project Management

I stumbled upon a book, some sort of handbook for project management, created an distributed by Project management Institute (PIM): A Guide to the Project Management Body of Knowledge. I would like to read it, because in the advertising/promotion of it, they state that "...the PMBOK® Guide, now considered one of the most essential tools in the profession and is the de facto global standard for the industry." Since I have worked within "the industry", I would like to compare the project management control methods/models that I have been in contact with, with the one in the book.

I actually own another book (also about project management), that I received during my last project management programme (and which I unfortunately haven't had the time to read yet) that also seems quite interesting: James P. Lewis: Project Planning, Scheduling & Control, A hands-on guide to bringing projects in on time and on budget.

Nice perfume?

I so love this (guerrilla) marketing campaign, created for a Non Smoking Generation in Sweden. A "perfume" was invented, with everything: a photo shoot with models, a seductive perfume bottle design, and a sampling event in four malls. In the malls, perfume testers were given to customers, there were big stands and big posters with the perfume name on them: "Deception". But, the smell of the perfume was that of old cigarette butts... yuck! A Non Smoking Generation wanted this campaign to show how cigarette manufacturers can make anything look seductive...

The article is unfortunately in Swedish, but hey, I don't have the time to translate it... ;)

Miami

I just love this guerrilla advertising agency: Miami.
Check it out!

Interesting idea

Check out this web site: helpareporter.com. You join the emailing list, and then you get forwarded emails with questions from reporters. If you think you can help, just email the reporter back, and you might see your name in print...

Again, this link was stolen from Seth Godin's blog (too bad I don't have enough fantasy myself...)

Quote from the previously mentioned article

In the article "Kultur som kassaklirr - så skapar upplevelsebaserade evenemang nya värden åt turismen", by Niklas Gustafsson (University of Stockholm) and Staffan Holm (EMA Telstar) (link to my post about it) there is another interesting quote:

"Upplevelsen skapas därför genom komplexa, ofta ickelinjära och ickesekventiella nätverk av företag och individer som fokuserar i tid och rum på eventet och dess omgivning. ... Dessa komplexa nätverk är i högsta grad intressanta att studera både för akademiker och för praktiker."

My translation: The experience is thus created through complex, often non-linear and non-sekvential networks of companies and individuals, who focus in time and in room on the event and its surroundings. ... These complex networks are of highest interest for being studied, by both people with academical skills and by people with practical skills."

I wish I had more time, so that I could really study these things that interest me so!

The future of event management

I read this very interesting article (Swedish): "Kultur som kassaklirr - så skapar upplevelsebaserade evenemang nya värden åt turismen", by Niklas Gustafsson (University of Stockholm) and Staffan Holm (EMA Telstar). I have unfortunately not been able to find the article on the net, I don't know here it was published, nor when (I only got the article as a printed copy), but the article writers belive that event management has a brigth future, lucky for me :)

They have an interesting quote in the article: "Experiences have become the hottest commodities the market has to offer. No matter where we turn, we are constantly inundated by advertisment promoting products that promise to provide us with some ephemeral experience that is never, better, more thriling, more genuine, more flexible, or more fun than anything we have previously encountered. In turn, consumers themselves are increasingly willing to go to great lengths, invest large sums of money, and take great risks to avoid 'the beaten track' and 'experience something new'." By Odell & Billing, 2005.

So I will have to check out this book: Experiencescapes: Tourism, Culture and Economy. Written by Tom O'Dell and Peter Billing. But maybe I will also look into other works by these two gentlemen...