Guerrilla or viral?

Hmm, I just realised that one of my previous posts (found here), about Seth Godin going Guerrilla, should probably really have been called "Seth Godin goes Guerrilla AND Viral". He is not only promoting his book with very little (and maybe somewhat unconventional) means, he is also asking you to spread his message (the book) by viral marketing. You, reading the book, telling your friend, who tells his sister and his colleague, who tells their families, and so on... Smart.

Well, I just keep learning more and more stuff, every day. I love it! :)