There are different voices to be heard about the commercial. Many think that the agency behind ICA's commercials, King, is making it easy for themselves, parodising everything. I on the other hand, find the commercials funny. So what if they are "just" parodies? They get attention and people adore the ICA "family". Why not credit the agency for that?
1/27/2010
And again....
I just have to blog about this ICA commercial. In my opinion, ICA keep making hit after hit after hit. This time they "copy" the commercial for Gina Tricot, a clothes retailer. The TV commercial was released in the same day as the news that Gina Tricot's model for the last 7 years, Pernielle Holmboe, is being replaced with Brasilian model Emanuela de Paula.
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