A few more things to check out...

...when I get the time...

Alain de Botton (@ Wiki), a Swiss philosopher, who wrote (amongst other books) a book called Status anxiety, about how we lead our lifes today, and how status and what "everybody else" thinks of us, affects us. (For Alains own webpage, click here.)

Martin Lindström is a "brand futurist". He works with sensory branding and neuromarketing. He is part of a project called buy-ology (which coincidentally is also the name of his book ;). The project studies neurobranding (a mix between science and marketing), and they scan peoples brains to find out WHY we buy certain stuff. A few steps further than "lovemarks", I can tell you...

Another interesting article, reviewing another book from Martin Lindström. The book is called "Brand Sense - Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound". That's what sensory branding is all about!