Drug taglines?!?

At school, we are discussing taglines (check out Wiki's description). And it got me thinking of "probably the worst tagline in the world" (pun intended ;).

Personally I would vote for: Coca-Cola's: "Coke side of life". I mean, how did they think? I can not help but associating to drugs (cocaine, know on the street (at least in the movies ;) as 'coke'). Why did they choose this particular tagline? Was it intended? Like "all publicity is good publicity", or what?

If you have any ideas, please leave a comment!